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Track Users who are Offline in GA

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alexander Lau, Aug 28, 2017.

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  1. Alexander Lau

    Alexander Lau
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    Sr. Refresher

    First Name:
    Feb 11, 2015
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    Mars, PA

    The steady increase in mobile use over the last years has introduced some new challenges for web analytics. It’s not just about mismatches in the tracking model (the concept of sessions is even more absurd for apps than it is for desktop browsing), but about something more fundamental, more basic. Think about it: if a visitor visits the website using a mobile device, there’s a significant chance of them losing internet connectivity and going unintentionally offline.
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