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TradePending's Annual Surveys

Matthew Davis

Green Pea
Mar 24, 2020
10
12
First Name
Matthew
The charts below, with the full post with a splash of analysis here. The gist: We’ve conducted consumer surveys for the last six years. This year, we’re bringing the data out of our pitch decks and into the public realm for the first time.

When visiting an auto dealership’s website, what services would you value?

Methodology: conducted by Google Consumer Surveys, January 2021. N = 1,469.

TradePending's annual consumer survey of trade-in tools, chart 1




When shopping for a car, I would visit the following websites

Methodology: conducted by Google Consumer Surveys, January 2021. N = 1,503

TradePending's annual consumer survey of trade-in tools, chart 3


When shopping for a car, I would visit the following websites

Methodology: conducted by Google Consumer Surveys, January 2021. N = 1,502

TradePending's annual consumer survey of trade-in tools, chart 2


What’s the single most important criteria for choosing a trade-in tool?

Methodology: conducted by DrivingSales & TradePending, January 2021. N = 87

TradePending's annual consumer survey of trade-in tools, chart 4
 
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