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Traditional marketing

SlickRick

Noob
Mar 11, 2010
15
0
0
First Name
Rick
Hey guys,

I wanted what you guys think about traditional ways of marketing. I know alot of my stores sales are from the internet, how effective is those car & truck magazines and other magazines these days for the auto industry ? Personally, I find it painful looking for cars in those old things!

What do you guys think ? Is it worth the money $$$ ?

Regards, Rick S
 

Alex Snyder

President Skroob
May 1, 2006
2,804
1,430
113
First Name
Alex
Rick,

Are you asking whether the "trader" magazines have a ROI? The way your worded your post is confusing me.
 

GreenLight

Noob
Mar 27, 2010
4
0
0
First Name
David
Don't think as many folks are reading those free trader magazines you pick up at the grocery store. They reach a much smaller percentage of the buyers out there. There is a better way to do the traditional, non-internet advertising that actually reaches people when they are in their buying window.
 

SlickRick

Noob
Mar 11, 2010
15
0
0
First Name
Rick
Yeah, all those books with a bunch of cars on them that you can pick up for free. I personally think it's dying out but I would like to know what other people think.

- Rick
 

joe.pistell

Uncle Joe
Apr 7, 2009
3,990
1,514
113
First Name
Joe
Rick,

Each market is a lil different. There are a zillion variables, like:

  • distributors merchandising efforts (fresh, full & in hot spots),
  • # of distribution points,
  • # of cars in the paper,
  • demographics of the paper vs your inventory mix,
  • cost of the ads,
  • trackability of the ads,
  • your ability to market,
  • your physical location (i.e. inner city..to..rural)
  • and on and on...

In the end, you go with your gut and try to get feedback to track your spending. Create a special message, a coupon, a trackable phone#, or any way to get a read on what comes from the ads.