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The REAL details of using Instagram at the Dealership - by Aaron Wirtz
I’ve read a lot about whether dealerships should use Instagram or not, so here’s my take on it.
Instagram is, in my opinion, an incredible tool to start new conversations with real people in your community in ways that the “Big 4″ simply cannot touch right now.
Here’s why…
Instagram users generally WANT their pictures to be seen, liked, and commented on.
A large part of the popularity of the app lies in the ease with which you can turn an ordinary photo into something beautiful. There is a sense among Instagrammers that they’re engaging in a creative act by adding content, and who doesn’t like their works of art to be admired?
If they don’t, they can set their profiles to private and/or block anyone they don’t want to hear from. Out of the hundreds of people I’ve proactively followed, I have never once received a comment about how my liking a person’s photos was inappropriate–in fact, it’s often been rewarded with a follow back.
Click here to continue reading and comment
I’ve read a lot about whether dealerships should use Instagram or not, so here’s my take on it.
Instagram is, in my opinion, an incredible tool to start new conversations with real people in your community in ways that the “Big 4″ simply cannot touch right now.
Here’s why…
Instagram users generally WANT their pictures to be seen, liked, and commented on.
A large part of the popularity of the app lies in the ease with which you can turn an ordinary photo into something beautiful. There is a sense among Instagrammers that they’re engaging in a creative act by adding content, and who doesn’t like their works of art to be admired?
If they don’t, they can set their profiles to private and/or block anyone they don’t want to hear from. Out of the hundreds of people I’ve proactively followed, I have never once received a comment about how my liking a person’s photos was inappropriate–in fact, it’s often been rewarded with a follow back.
Click here to continue reading and comment
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