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May 13, 2020
7
3
First Name
John
If this is still going on, I'd love the feedback.

I coded our software / website and the marketing on my own, so any feedback is welcomed!

Dude! Awesome site. Love the copy, the GT font (it's what we use on ridemotive.com), and the SRP layout. Do you manually remove the background of the thumbnail photos or do you have an image processing engine?
 
Mar 10, 2021
8
5
Awards
1
First Name
Dennis
Dude! Awesome site. Love the copy, the GT font (it's what we use on ridemotive.com), and the SRP layout. Do you manually remove the background of the thumbnail photos or do you have an image processing engine?
Thanks John! You're the first person to know that's GT America ! (I get asked frequently)

I sent the pictures to pixelz.com. They remove the background by hand.. I can't find an engine that can reliably create a great background removed image.

I've gone back and forth on pictures vs background removed, but the background removed lets us leverage a lot of interesting advertising.. like dynamically generated and properly formatted OG tags. E.g. https://api.buycrosscut.com/picture.jpg?element=#adHeroImage&url=https://www.buycrosscut.com/advertising/ckou84skrsyqj0d380zbclds9?portrait=true

Very impressed by your work. My software is multi-tenant (data model knows about dealerships, stores, etc) and I've considered turning it into a company. Had you been around, I would have been a customer.

Our stack is very similar -- NextJS, Node, Algolia, Auth0, etc. It's nice to see new players in the space without another reskinned Wordpress theme. There's a real need to modernize the dealer web and love what you're doing.
 
Last edited:
Mar 10, 2021
8
5
Awards
1
First Name
Dennis
Why is the inventory listing opening in a modal?
Hi Alex,

Thanks for your question and taking the time to look!

I want to communicate that the user won't lose their scroll position and filters. The user should feel that they can click any link without incurring a penalty.

Many ecommerce sites fail to preserve scroll positions moving between list and detail views. Here, both are preserved -- the position on the vehicle detail page and inventory. And the contextual based modal routing pattern is becoming more common (e.g. Instagram).

The modal was A/B tested vs a traditional list/detail page and customers viewed an extra 1.7 vehicles with the modal.
 
May 13, 2020
7
3
First Name
John
Thanks John! You're the first person to know that's GT America ! (I get asked frequently)

I sent the pictures to pixelz.com. They remove the background by hand.. I can't find an engine that can reliably create a great background removed image.

I've gone back and forth on pictures vs background removed, but the background removed lets us leverage a lot of interesting advertising.. like dynamically generated and properly formatted OG tags. E.g. https://api.buycrosscut.com/picture.jpg?element=#adHeroImage&url=https://www.buycrosscut.com/advertising/ckou84skrsyqj0d380zbclds9?portrait=true

Very impressed by your work. My software is multi-tenant (data model knows about dealerships, stores, etc) and I've considered turning it into a company. Had you been around, I would have been a customer.

Our stack is very similar -- NextJS, Node, Algolia, etc. It's nice to see new players in the space without another reskinned Wordpress theme. There's a real need to modernize the dealer web and love what you're doing.
Dennis, thanks for the kind words! We're new and still learning, but we have a knowledgeable team and some neat tech to boot.

GT is the absolute best. I think that the photos with the backgrounds removed are very cool, and it is something that we would like to do on our platform. The only downside is that users may think that the images are stock photos because they're so well-manicured.

We've experimented with https://www.remove.bg/t/car-photo-optimizer, but the API is incredibly expensive so the economics would not make sense for us.

P.S., we're hiring :)
 
Mar 10, 2021
8
5
Awards
1
First Name
Dennis
Dennis, thanks for the kind words! We're new and still learning, but we have a knowledgeable team and some neat tech to boot.

GT is the absolute best. I think that the photos with the backgrounds removed are very cool, and it is something that we would like to do on our platform. The only downside is that users may think that the images are stock photos because they're so well-manicured.

We've experimented with https://www.remove.bg/t/car-photo-optimizer, but the API is incredibly expensive so the economics would not make sense for us.

P.S., we're hiring :)
I'll DM you so we can talk further.

Not to pollute the thread, but... some others may find this topic an interesting aside.

I started using background removed images several years ago and had the same reservations. Would people think it's a stock photo?

So I did my best to make a convincing fake. I went out and shot a great background. I matched the angles between the background and the vehicle images so the photo would look real. (If I take the pictures at the right time of day so the shadows align, it's very hard to tell that the composited photo isn't real.)

But within the past year I noticed dealers were using background removed pictures quite a bit. Were consumers now savvy to the clipped images?

So I ran an A/B test... could I run a more branded, obviously background removed image vs my real looking fake?

00A0A_1KXQ4NoK6NEz_0hm0bF_600x450.jpg 00R0R_ktxgV7x6HEuz_0hu0bx_600x450.jpg

The CTR on the right was almost 2x the left. Granted, the reasons could be many -- maybe the right is just more visually appealing . But this test was enough for me to put the clipped photos back into realistic backdrops.

But I haven't run a real picture vs background removed picture A/B test because the formatting advantage is dispositive. The above are used in my open graph images, Craigslist, and eBay (landscape formats). But below is for Facebook's portrait orientation.


picture-1.jpg

Given the ever changing landscape of photo dimensions and orientations, and the need to dynamically generate, I think background removed hero images should be dealership table stakes.
 
  • 1Like
Reactions: johnhabeck
May 13, 2020
7
3
First Name
John
I'll DM you so we can talk further.

Not to pollute the thread, but... some others may find this topic an interesting aside.

I started using background removed images several years ago and had the same reservations. Would people think it's a stock photo?

So I did my best to make a convincing fake. I went out and shot a great background. I matched the angles between the background and the vehicle images so the photo would look real. (If I take the pictures at the right time of day so the shadows align, it's very hard to tell that the composited photo isn't real.)

But within the past year I noticed dealers were using background removed pictures quite a bit. Were consumers now savvy to the clipped images?

So I ran an A/B test... could I run a more branded, obviously background removed image vs my real looking fake?

View attachment 5703 View attachment 5704

The CTR on the right was almost 2x the left. Granted, the reasons could be many -- maybe the right is just more visually appealing . But this test was enough for me to put the clipped photos back into realistic backdrops.

But I haven't run a real picture vs background removed picture A/B test because the formatting advantage is dispositive. The above are used in my open graph images, Craigslist, and eBay (landscape formats). But below is for Facebook's portrait orientation.


View attachment 5705

Given the ever changing landscape of photo dimensions and orientations, and the need to dynamically generate, I think background removed hero images should be dealership table stakes.
Wow, that looks great. I hadn't thought of using a background-removed image as the open graph image. Wouldn't be too hard to programmatically generate nice-looking composites for each vehicle like the example you gave. Just costly.

BTW - are you an attorney? I've only ever heard attorneys use dispositive.