#RefreshFriday w/ Steve Stauning - Dealerships and COVID19

Jeff Kershner

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Steve Stauning joins us to bring a realist’s perspective on how our world has changed since COVID-19. What is the cost of reacting too fast?
  • Cutthroat competition: We will explore the contrast between the dealers who are cutting everything and the ones taking advantage of those who are

  • Vendor blood bath: What kind of vendors are being cut? What expectations have been set by the goliaths?

  • Google Adwords: How much cutting has been done on SEM/PPC and how much budget is now going to social and OTT?

  • When the quarantine is over: Do you hire everyone back? Is pent-up demand going to overrun the staff you have now? Do you even have a plan?
Join us tomorrow on Facebook Live at 1PM EST.


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An exposé? I am all for such things.

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