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Web visits to web generated lead conversion rates for benchmarks

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by GerryFoster, Jan 22, 2019.

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  1. GerryFoster

    GerryFoster
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    Hey Y'all,

    I'm preparing some reports to run out of data studio and would like to be able to provide some frame of reference to the decision makers who will be seeing these reports. Do any of you know where I might find any content or hard numbers that talk about web to lead conversion rates industry-wide? I thought finding this would prove easy, but it's impossible.

    And/or...

    would you be willing to say what your avg is? I don't know if we're performing well or not, as I have no frame of reference...
     
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  3. Rick Buffkin

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  4. Alexander Lau

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    You're asking for a lot here. There are a ton of variables that dictate that number. I suppose there are industry averages (benchmarks) out there, but I've not seen a very good document of them, just a lot of guesses. Plus, why would dealers release this info to the public?

    There have been discussions here previously:
    https://forum.dealerrefresh.com/threads/the-basic-performance-benchmarks-please-help.3884/
    https://forum.dealerrefresh.com/threads/car-dealer-industry-averages.2582/
    https://forum.dealerrefresh.com/threads/conversion-benchmarks.480/
    https://forum.dealerrefresh.com/threads/bdc-averages.3722/
    http://www.pcgresearch.com/automotive-website-research/
    https://www.drivingsales.com/forums/marketing/lead-conversion-rate
    https://www.v12data.com/blog/improv...-priority-for-automotive-dealerships-in-2017/
     
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  5. Jason@nabthat

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    The industry average for converting unique visitors into a lead submission is approximately 1%. Contact me directly and can provide more insight into the specific websites and how they convert.
     
  6. Rick Buffkin

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    @Jason@nabthat@[email protected], are you talking about lead submission's for strictly the website provider for sales?? Check Availability, Get ePrice, Contact Us?!?!?! Maybe those are 1% but if you factor in TradeIn forms, Chats, Credit apps, Schedule Service, etc.., it's more than 1%. We need to get Dr. Truth up in here with some real data! @jon.berna@jon.berna, you got your ears on?
     
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  7. Alexander Lau

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    Agreed, that's way too generic.
     
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  8. Jason@nabthat

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    @Alexander Lau@Alexander Lau @Rick Buffkin@Rick Buffkin

    Yes, I am being generic and am strictly speaking about SRP/VDP Leads from Call-to-Actions like "Get E-Price" "Check Availability"...No service, no finance, no calls, etc.
     

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