Ben Anderson with AutomotionTV posted an article over on the blog - http://www.dealerrefresh.com/mobile-reshaping-dealers-marketing-plan The post highlights 3 key findings around Mobile. 1. The younger generation considers a smartphone a necessity, including those just above the poverty level. 2. When they can afford it, the older generation is adopting to new smartphone technology. 3. Younger subscribers, new within the last 3 months, are choosing smartphones 8 out of 10 times. Compare this number with current subscribers of which less than 50% are smartphone owners. Those are some hard facts we shouldn't ignore. Would you agree? What I'm curious about are your mobile numbers. Let's all contribute by posting our current numbers for our mobile website(s) right in on DealerRefresh. While you're at it - take the survey and post your prediction of mobile website traffic to your dealership website end of 2013 below your current numbers. This could be an interesting read 2 years from now. I'll get us started. Frederick Nissan Mobile stats (30 day average as of today) % of Mobile Visits = 16.56% (of overall traffic) Average of mobile page views = 7.32 Average time on Mobile website = 4:22 #1 Mobile Device/Browser - Andriod #2 Mobile Device/Browser - iPhone #3 Mobile Device/Browser - iPad By the end of 2012 I predict an increase of 15% in mobile traffic. We're currently using DealerOn for our mobile websites. What are your current Stats?