Brian Pasch states, in the podcast referenced below, there is no official definition of "digital retailing." He is correct. Without that definition the term is being thrown around way too loosely and I'm getting "digital retailing" fatigue. I'm tired of it because I don't think a single automotive technology vendor has actually achieved it: a full car deal transacted online. However, there is no definition of it, so one can throw a "Get ePrice" form on a dealer's website and call it "digital retailing." Can we define it here?