1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

What online Reputation Management Tools are you using for your dealer?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, Oct 30, 2009.

This forum sponsored by...
  1. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,355
    Likes Received:
    866
    Location:
    Maryland
    [​IMG]

    Alex just wrote a post over on the blog "Reputation Management Tools for Car Dealers".

    "If word of mouth is the most trusted form of advertising, what has the Internet done to extend its power? Why is the traditional business approach to fear it?"


    There is an article on the blog Have you been “Flogged” ??and I had put together a short video a few years back on how to quickly set up your Google RSS reader as a reputation management tool.



    The video is a little old as it's from 2007 but the basics still apply.

    How are you tracking your dealers online reputation?

    Are you even aware on how to do it and if so what tool are you using to achieve it?

    What sites are you tracking OR what are you planning on tracking once you have your game plan for doing so?
     
    Collapse Signature Expand Signature
    #1 Jeff Kershner, Oct 30, 2009
    Last edited by a moderator: Nov 5, 2014
  2. This forum sponsored by...
  3. Mitch Gallant

    Mitch Gallant
    Expand Collapse
    Refresh Team

    First Name:
    Mitch
    Dealer or Company Name:
    Capital Auto Group
    Twitter Handle:
    mitch_4
    Joined:
    Apr 6, 2009
    Messages:
    440
    Likes Received:
    99
    Location:
    Winnipeg, MB
    Just using Google alerts... insanely simple to set up. I recommend everyone do at least this.
     
    Collapse Signature Expand Signature
  4. NickCybela

    NickCybela
    Expand Collapse
    Refresher

    First Name:
    Nick
    Dealer or Company Name:
    FlowFound
    Twitter Handle:
    nickcybela
    Joined:
    Jul 30, 2009
    Messages:
    100
    Likes Received:
    5
    Location:
    Atlanta, GA
    We usually set up our clients with PRNewwire, Radian6 or Techrigy depending on their size.
     
  5. Craig

    Craig
    Expand Collapse
    Refresher

    First Name:
    Craig
    Dealer or Company Name:
    vAuto
    Joined:
    Apr 23, 2009
    Messages:
    175
    Likes Received:
    12
    Collapse Signature Expand Signature
    #4 Craig, Dec 2, 2009
    Last edited: Dec 2, 2009
  6. shudson

    shudson
    Expand Collapse
    Getting Refreshed

    First Name:
    Stephanie
    Dealer or Company Name:
    eLead CRM
    Twitter Handle:
    stephmhudson
    Joined:
    Apr 13, 2009
    Messages:
    37
    Likes Received:
    0
    We use Dealerrater as well. Just signed as a Certified Dealer. Certainly something to consider, my sales guys love it, they are able to use that information to post on their own personal FB pages...several referrals already to date from using this tool and for the $ its worth it.
     
    Collapse Signature Expand Signature
  7. KoreyB

    KoreyB
    Expand Collapse
    Getting Refreshed

    First Name:
    Korey
    Dealer or Company Name:
    MotorLot
    Joined:
    Nov 23, 2009
    Messages:
    65
    Likes Received:
    1
    Google Alerts is a good one to monitor by keyword anything that is written on a blog, press release, news article, etc.

    Ever better is, search.twitter.com. This can be used for a real-time pulse check of your keywords. Soon...search on Facebook will be handy as well.
     
    Collapse Signature Expand Signature
  8. JIversDCH

    JIversDCH
    Expand Collapse
    Noob

    First Name:
    Jason
    Dealer or Company Name:
    DCH Toyota Of Torrance
    Joined:
    Jan 29, 2010
    Messages:
    6
    Likes Received:
    0
    I've written my own little program in Java that automatically goes out and pulls the ratings from the top 8 or 10 rating sites for each dealership in our group, puts them in a nice little HTML template, and emails them to the GM, GSM, and Customer Relations Manager at each dealership.

    I also use Google alerts to monitor any mentions of our dealership, and check Twitter from time to time.
     
  9. ghen

    ghen
    Expand Collapse
    Jr. Refresher

    First Name:
    call me Jason
    Dealer or Company Name:
    Porter Automotive Group (IT Director)
    Joined:
    Oct 14, 2009
    Messages:
    260
    Likes Received:
    2
    Hmm, this would require someone with a good set of salesman fingers to type out gushy responses. I don't think I'm up to that task LOL.
     
    Collapse Signature Expand Signature
  10. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,623
    Likes Received:
    915
    Location:
    Vermont
    A little bird told me a vendor a lot of us do business with has something in the works for this ;) - I can't wait to have a one-stop solution!

    Sorry guys....that's all I can say about it at this time.
     
  11. ed.brooks

    ed.brooks
    Expand Collapse
    Sr. Refresher

    First Name:
    Ed
    Dealer or Company Name:
    Cars.com
    Twitter Handle:
    @EdGetsIt
    Joined:
    Jan 15, 2010
    Messages:
    1,099
    Likes Received:
    565
    Heather McKinnon at DealerRater is one of the best people I know in the industry. She works as hard as (ok, harder than) anyone. And most importantly, cares about her customers!

    Ed Brooks –Sales Director
    vAuto.com

    402.427.0157 Phone
    630.839.8788 FAX
    2221 Camden Court, Suite 210
    Oak Brook, IL 60523
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...