- Apr 6, 2009
- 90
- 0
- First Name
- Hyundai of St. Aug
CRM's are a powerful piece of technology with a wealth of features. But how much of the system do we actually use, even though we pay for 100% of it. While some vendors offer an ala carte menu to which modules you can select, even the base packages can still be quite expensive.
We use Dealersocket at our dealership with the desking, ILM, and service tools added to it. We had the CSI survey module, but cancelled it as we found our internal customer satisfaction processes were sufficient.
Overall, I would estimate that we use 50 to 60% of the total capabilities of our system. That majority of the functions we use now are geared toward the sales side as we are a new business without an existing owner base. However, we are growing quickly and are using Dealersocket's service retention letters and emails to keep our sales customers coming back.
So what percentage do you think your dealership used of your current CRM tool? And what are the areas of opportunity?
We use Dealersocket at our dealership with the desking, ILM, and service tools added to it. We had the CSI survey module, but cancelled it as we found our internal customer satisfaction processes were sufficient.
Overall, I would estimate that we use 50 to 60% of the total capabilities of our system. That majority of the functions we use now are geared toward the sales side as we are a new business without an existing owner base. However, we are growing quickly and are using Dealersocket's service retention letters and emails to keep our sales customers coming back.
So what percentage do you think your dealership used of your current CRM tool? And what are the areas of opportunity?