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What's Your Mobile Page Speed? It's Now Becoming an Official Google Ranking Factor

reverson

Jr. Refresher
Mar 21, 2012
297
326
93
First Name
Ryan
Today Google announced that mobile page speed will become a ranking factor starting in July 2018. Up until now, only desktop page speed was a ranking factor.

So I'm curious, what's your site's mobile page speed and what are you doing to prepare for the impending update?

https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904

You can go here to test out your dealer's mobile page speed https://developers.google.com/speed/pagespeed/insights/

Feel free to post your results below. If you want to include your website provider, go for it!
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
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Alex
No offense (not to be combative), good news and all, but that's been out there for a while. I'm unsure what the announcement means at this point, maybe just "official."

Responsive behavior (which Google has quoted as "preferred") and both desktop and mobile page load speed have mattered in the eyes of most SEOs for some time. That's even before Google had officially announce it, because they're able to measure the results. GShift (one of the best SEO CRMs) has measured this for some time.

April 4th, 2017
https://yoast.com/page-speed-ranking-factor/

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO.

Google Mobile First Index: Page Speed Included as a Ranking Factor
http://www.thesempost.com/google-mobile-first-index-page-speed-ranking/ (March 23, 2017)

https://searchenginewatch.com/2016/06/01/will-googles-next-mobile-friendly-update-look-at-page-speed
 

reverson

Jr. Refresher
Mar 21, 2012
297
326
93
First Name
Ryan
Agreed. We all (or at least most of us) knew it was coming, we just didn't know when until now.
 
Reactions: Alexander Lau

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,194
609
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First Name
Alex
Know when mobile sites were fast?
When we used adaptive design instead of responsive design.
You know, I think you have a good point. I saw an article not too long ago about it. An independent group (if there's a such thing) tested a bunch of responsive sites vs. adaptive (which Google also accepts or they did) and the adaptive designs beat the responsive designs. Granted, the responsive sites were jamming more content and multimedia into their pages, so....!?

This is a good topic to bring back.
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,194
609
113
First Name
Alex
@craigh GShift is a Canadian SEO software group out of Ontario. Love their software. Not affiliated, just really nice to use. Automotive-friendly. Their beacon mechanisms are absolutely effective and might be unique to SEO.
 

craigh

Super Moderator
May 19, 2011
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Craig
You know, I think you have a good point. I saw an article not too long ago about it. An independent group (if there's a such thing) tested a bunch of responsive sites vs. adaptive (which Google also accepts or they did) and the adaptive designs beat the responsive designs. Granted, the responsive sites were jamming more content and multimedia into their pages, so....!?

This is a good topic to bring back.
This all boils down to AMP.
Google would love to shell every website inside their AMP universe, hosting your content on google.com so they own advertisements, tracking, etc. They already did it to the news industry, wouldn't be surprised if they come for the rest of it eventually.

Responsive design is great, but if you aren't using adaptive principles to determine which content should be on the mobile site, you're probably not getting good performance. People invented BS like "server side responsive" which is literally just adaptive in small doses.

Everything consumer facing we build now is responsive, as per Google's recommendations, but every content block has an adaptive toggle to determine if that content is necessary on mobile. Mobile visitors do not need 3 vehicle carousels, a promotional slider and 8 call to action buttons on the homepage.