So after looking at everyone's shiny new web toys that have been released over the past month's worth of conferences it's become more apparent to me that the biggest difference we can make is by having great web content, not adding more tech.
Now, I know Brian Pasch has been pitching the message that Dealers should have an on staff content writer for a couple years now, couldn't find the exact slide but look at his slideshare presentations if you haven't already Brian Pasch?s Presentations on SlideShare I think you'll quickly see how much we haven't grown in the last couple years.
Our web content is created by a few of us in the store and we copy and rearrange and paste like everyone....but we like next level and I don't know how we get there without having a content creator that matches who we are and sees our vision.
I'm starting my journey today to find this passionate automotive content guru, who writes engaging blogposts that are search optimized, writes intelligent automotive reviews that have us being found in competitive searches in mind, is self starting, hard working and loves who Acton Toyota is and what we do, already has a blogging presence and understands where our CUSTOMERS not VENDORS are, can translate a service message from a service manager that does not want to be part of their own digital revolution and wants to learn and make mistakes together on this journey.
Has anybody else started in this direction? Who writes your content and why? Are you this person and want to work with us?
Now, I know Brian Pasch has been pitching the message that Dealers should have an on staff content writer for a couple years now, couldn't find the exact slide but look at his slideshare presentations if you haven't already Brian Pasch?s Presentations on SlideShare I think you'll quickly see how much we haven't grown in the last couple years.
Our web content is created by a few of us in the store and we copy and rearrange and paste like everyone....but we like next level and I don't know how we get there without having a content creator that matches who we are and sees our vision.
I'm starting my journey today to find this passionate automotive content guru, who writes engaging blogposts that are search optimized, writes intelligent automotive reviews that have us being found in competitive searches in mind, is self starting, hard working and loves who Acton Toyota is and what we do, already has a blogging presence and understands where our CUSTOMERS not VENDORS are, can translate a service message from a service manager that does not want to be part of their own digital revolution and wants to learn and make mistakes together on this journey.
Has anybody else started in this direction? Who writes your content and why? Are you this person and want to work with us?