The first response to an "Internet lead" is so crucial. But yet as I'm consulting with dealerships, many screw it up. Sometimes it's the manufactures fault and not the dealerships. I get it. I witness long-winded templates full of irrelevant gibberish, emails confirming to the receiver that this is indeed an auto-response, shitty email templates addressed to <customer first name>. Some have built a business around the first response by integrating inventory options and incentives. Seriously. Something so simple, yet so difficult. I understand we tackled the subject before here at one DealerRefresh, but let's do it again. It's 2015 – what is your first response/auto response to an "Internet lead"?