Our dealership is trying to figure out how to make the best use of Zag. We are not a volume dealership by any means. We sold 66 cars last month and that was a very big month by our count. That being said, we don't blow everything out at invoice. Our sales manager has the zag pricing set to offset the zag fee. $300/new car sale. $400/used car sale. For those unfamiliar with zag, ever one who requests a quote is shown three quotes by dealers within 120 miles. Some dealerships have their pricing set below invoice before incentives. I'm trying to figure out how they can possibly honor this price. Does anyone have feedback on the best strategy for ZAG pricing?