Who handles your calls in a Virtual BDC?

A Virtual BDC is made up of certified agents, thus producing best in class results on true sales opportunities. Agents go through several training videos and quizzes to obtain their certification, and are also required to maintain that certification.

Calls should be monitored and coached using active coaching methods, just as an agent at the dealership would be. This is how you can be sure that your calls are being handled professionally and no opportunities are lost.

The team is knowledgeable in dealership handling procedures and always follow the scripts accordingly. Making sure to ask for the appointment for every true sales call!

Guide for UTM-tagging URLs

I take so much from the Dealer Refresh site, always want to make sure I'm sharing enough. I share the document below nearly every day with some new digital agency who can't seem to figure out how to properly UTM-tag campaign URLs.

Click here to download:
http://bit.ly/UTMinstructions

Feel free to use and share as needed, to help properly categorize traffic for default Google Analytics channels.

Most of the power users on DR already know this stuff inside and out, if you all find edits or suggestions for me, please share!

GPT-4 vs. GPT-3.5

Added gpt-3.5-turbo into our consumer texting flow via API and it's excellent. Fine-tuning is not yet available for 3.5 turbo so we have to put in pretty extensive prompts on every message (e.g., system messages for training and the sms history) but it's still extremely efficient.

Here's an example:


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GPT-4 has the ability to accept image prompts (not yet available with the API or consumer GPT console). I'd love to use it to describe visible damage shown in an image.

Lot of early GPT adopters on DR... what are you thinking about GPT-4 use cases vs GPT-3.5?

What is the impact of EVs on service revenue?

As EVs are getting more popular what impact are you seeing it make on your service dept revenues? The claim that EVs need dramatically lower service hold any weight? Is it translating to lower revenues? If so, how are you thinking about the future? I understand it may be too early to tell but what are you seeing on the front lines?

Chance for a gift card? Vendor Surveys?

Does anyone actually fill out the surveys from the providers/venders?? Since I have multiple dealer/group emails I probably see more than the average person, but dang. 20 min of time for a "chance" to win a gift card -- LOL. I must get 7-8 of these a week.

"You will be entered into a drawing to win a $20 Amazon gift card" -- really, does this work? How many people spend time doing these?

Have you read the rules?? 2 winners a month on one -- from ALL the entries received in a calendar year. For us with only car guys math -- better odds the first couple months ;) Another sends the email with a $20 gift card, but the rules say $100 gift card. Would the $$ make a difference in completion?

Tesla's Supercharger team was laid off


There are more cracks in the EV world. Charging stations are a big deal for EV owners who want to take longer drives or run errands near charging stations. Tesla is the leader in charging stations, so for them to pull back is quite the sign.

Exit Widget - Gift Card Offer

I have a dealership that is looking for an "exit widget" that functions similar to HookLogic (which is more an intro/interruption widget).

Since HL overlays at the beginning of a shoppers inventory views - it sort of defeats the purpose. I need something that "Hooks" them as/if they leave the the dealer website.

Any suggestions?

Instagram Stories Ads - Are You Seeing This Too?!?!

This is a heads up to anyone that works at the following dealerships or the agency that manages their ads. This should also serve as a reminder to those that manage Facebook ad campaigns to check all of your location settings for your current ad campaigns to ensure that you are only advertising in your local area.

Since last week, I noticed a huge influx in the amount of out of state dealership ads that I have been served in my Instagram Stories. Almost every other ad is for a dealership and it has increased so steadily that I started to screenshot every ad. And before anyone asks, I have not traveled outside of Michigan for months nor have I visited any of those websites, so I am not included in a retargeting campaign.

The video below shows ads have all been served to me since Sunday. Here is the full list of dealerships:
Caskinette Ford, Lawrence Mitsubishi, Lithia Nissan of Ames, Mike Hale Acura, Future Nissan Folsom, Flow Acura, Elder Ford Tampa, Vann York Toyota, Echelon Ford, Palm Springs Hyundai, Airport Motors, Ackerman Toyota.


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test drive gift cards...

does anyone here use autohook? if yes, do you check the redemption dashboard or audit reports? like, issued coupons vs actual test drives vs redeemed $$?

we've always had issues with fake leads and scammers trying to get their virtual rewards, virtually.... but this took the icing... issued coupons are now being (and have been for a long time) 'automatically' redeemed from our dashboard and credited to a 'changed' email addresses!!!!!!!!! from our access point this is not possible as the email field is locked and we can only redeem the voucher to the email address that was originally submitted!!! but somehow, someone somewhere is doing a fine job milking this waste!!!!

please confirm that this is just an isolated case?

Marketing Sales Specialist - Atlanta, Philadelphia, North Carolina, Fort Lauderdale, and Minneapolis

Reynolds and Reynolds is one of the top providers of premium integrated computer solutions for automobile dealerships worldwide. In business since 1866, we continue to grow and provide cutting-edge solutions for all aspects of dealerships.

Position Description:
As a Marketing Sales Specialist, you will be responsible for selling marketing, advertising and digital media solutions to car dealerships' sales and service centers within a defined territory. You will participate in sales activities that drive revenue including lead generation, gathering competitive intelligence, product demonstrations, discovery of accounts and proposals to customers. You will participate in team sales presentations, as well as plan and implement sales strategies and programs within your region. All Marketing Sales Specialist, are eligible to receive a company car for both business and personal use. In addition, you will be provided an iPad, company cell phone, laptop and home office equipment. If you have a desire to excel and succeed in sales within a reputable company this is the job for you!

Training:
Our training consists of time with your mentor in the field, online courses completed in your home office, and classroom instruction.

You will complete seven different courses throughout your 6 months of training. Topics covered will include training on sales techniques, negotiations, dealership operations, and in-depth product training. Prior to and following each course, you will complete various assignments to prepare you and ensure understanding of what was learned. You will be given progress checkpoint tests throughout your training that will identify areas for improvement and to ensure you are on the right track.

While training in the field, you will shadow field representatives including experienced sales representatives, consultants, and field technicians. This will allow you to learn the overall sales process and will give you the opportunity to observe dealership operations.

The culmination of your training will conclude with a ten-day Sales Techniques Workshop that ends with a final presentation requiring completion of a mock sales presentation utilizing a real world account. This will be your final opportunity to showcase all the skills that you have gained throughout the training program.

Requirements:
• Bachelor's degree required
• 3+ years sales or marketing experience preferred
• Automotive or Advertising industry experience is preferred
• Persuasiveness and sale closing ability
• Able to work as a team member and be a positive influence on others
• Excellent oral and written communication skills
• Ability to execute all aspects of the sales process

Benefits:
We strive to offer an environment that provides our associates with the right balance between work and family. We offer a comprehensive benefits package including:
• Medical, dental, vision and life insurance
• 401(k) with up to 6% matching
• Company car for business and personal use
• Working remotely with an iPad, company cell phone, laptop, and other provided home office equipment
• Professional development and training
• Promotion from within
• Paid vacation and sick days
• Eight paid holidays
• Referral bonuses
• Associate discounts for cell phones, cars, computers, entertainment, and much more

Reynolds and Reynolds promotes a healthy lifestyle by providing a non-smoking environment.

To apply, please submit your resume to apply@reyey.com

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