Equity Mining/Call Campaigns

Hey all, getting back into the car world after a few years of absence; and I'm working on creating an equity mining process. Does anyone have any thoughts/ success stories for having a sales team do single shot calls vs call, text, email follow up over a set time?

For the most part, we all know that mining needs a lot of labor to yield any results, and I'm curious if I'm better off maximizing volume of calls vs working the individual calls a bit further.

Any insight would be greatly appreciated.

Login to view embedded media View: https://www.youtube.com/watch?v=9SsCdyiS5PQ



What insights can be gained when dealers consolidate all their data sources? @AlexCaradonna is bringing Targit to the United States after great success in Europe and is looking for help from interested dealers.

Unlike CDPs that focus on marketing efforts, deeper insights can be gained from "BI" technologies. BI = Business Intelligence. As dealers become increasingly sophisticated, it is time for a retail-automotive-focused BI platform to go mainstream!

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
Log into Facebook
DealerRefresh | LinkedIn

Login to view embedded media View: https://www.youtube.com/watch?v=rLiYiaWxsRY



After selling Driven Data, @jon.berna is back with another valuable data business for car dealers. LVL UP Auto helps dealers track and find vendors.

This RefreshFriday will be a bit different than most. We will be talking about Jon's vision for LVL UP auto and formulating a combined vision for how it can help enhance DealerRefresh. We would love to get your comments during the show. Your ideas, thoughts, and concerns are all welcome!

If you are a vendor, you should pay close attention to this.


Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
https://www.facebook.com/dealerrefresh
https://www.linkedin.com/company/dealerrefresh
https://www.youtube.com/dealerrefresh

Imagine the anticipation of a customer eagerly awaiting a response after inquiring about their dream truck. The clock ticks, the excitement builds, and finally, an email notification pings. But disappointment sets in almost immediately—not only is the response late, but it's also laden with grammatical errors, spelling errors, punctuation errors, and glaring negligence.



**Customer Inquiry**

>From: Jane Doe

>Date: April 30, 2024

>Subject: 2024 Ford F-150

>

>Hi,

>I saw a 2024 Ford F-150 listed on your website. Stock Number 458. Can you confirm the price and whether it includes any additional dealership fees? Also, can you tell me about the financing options available?

>Thanks,

>Jane Doe



-----------



**Dealership Response**

>From: Sales Rep at ABCMotors

>Date: May 3, 2024

>Subject: Re: 2024 Ford F-150

>

>Hi Jane,

>Thnaks for you're email. We have the Ford F-150. Its a grate truck, lots of fetures. We would love too see you two discuss it more. Let us no what time you can make it down too the showroom.

>Best,

>Sales Rep


This hypothetical exchange highlights a lack of timely follow-up and a fundamental disregard for addressing the customer’s specific questions. Many dealerships’ follow-up on web inquiries has become atrocious; questions go unanswered, and customer engagement is minimal at best. When responses do come, they're riddled with spelling and grammatical errors, which send a clear message of unprofessionalism.


Moreover, amidst today's shifting auto market dynamics, the aggressive pricing strategies that tack on markups above the MSRP are becoming increasingly contentious. Can dealerships maintain such pricing policies realistically without providing exceptional customer service and clear communication? It seems audacious at best.


The narrative we've seen unfold in auto sales reveals a deeper industry malaise. Over the past four years, many dealers have neglected the crucial task of adequately training their staff. This oversight is now manifesting as a struggle to sell vehicles. Those who remain are often ill-equipped in the art of salesmanship, lacking the basic skills necessary to engage effectively and professionally with potential buyers.


As you reflect on the errors sprinkled throughout this article, consider them a deliberate illustration of the frustration and confusion faced by customers daily. The message is clear: in the competitive world of auto sales, professionalism—or the lack thereof—can significantly sway customer satisfaction and business success.

The one that gives the buyer a 30% credit up to $4,000 and that can be taken off the price right at the time of sale by transferring the credit to the dealer. It took me half a dozen times at the IRS site to fill out the form, as it would often say the service isn't available now, try again later. Finally I got a Conformation on the dealer registration form but nothing by email stating that. I can supposedly go to the https://sa.www4.irs.gov/bola/ site to fill out a sale report, but want to be sure before committing to a sale at 30% off. Has anybody else done this? Do you get any emails from the IRS saying you are registered and good to go? There is absolutely no phone support and a message I sent on Friday for email support hasn't been answered.

For those who are using Auto Comply, what are your thoughts of blocking all cookies (GTM/GA4, Google Ads conversion pixel, facebook pixel, etc.) unless a website visitor to a dealership website explicitly Accept Cookies in the banner? Believe this might have big negative impact to traffic and it starts quickly on Monday.

Login to view embedded media View: https://www.youtube.com/watch?v=HVl2K2z7TZ8



What insights can be gained when dealers consolidate all their data sources? @AlexCaradonna is bringing Targit to the United States after great success in Europe and is looking for help from interested dealers.

Unlike CDPs that focus on marketing efforts, deeper insights can be gained from "BI" technologies. BI = Business Intelligence. As dealers become increasingly sophisticated, it is time for a retail-automotive-focused BI platform to go mainstream!

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
https://www.facebook.com/dealerrefresh
https://www.linkedin.com/company/dealerrefresh
https://www.youtube.com/dealerrefresh

Pick any used, well equipped high-end SUV. Create your comments in GPT3 or GPT4, then:

1. Post a VDP link to it
2. Tell us if you used GPT3 or 4 (or the api).
3. Paste your GPT Comments below.

If you like it, let the creator know, give it a like.

I'm trying to do some market research in order to advocate for myself in getting a really substantial raise. This info is really hard to find on the net as folks like me rarely have public-facing info.

I also understand this is considered sensitive information - as such I am open to receiving private messages with salary info etc. I will not be sharing this outside of trying to average the amounts I might get.

I SUPER appreciate anyone willing to discuss. Thank you.

As EVs are getting more popular what impact are you seeing it make on your service dept revenues? The claim that EVs need dramatically lower service hold any weight? Is it translating to lower revenues? If so, how are you thinking about the future? I understand it may be too early to tell but what are you seeing on the front lines?

Hello group, glad to be here among other dealership professionals. I have worked in the car industry for as long as I can remember, and now I'm being given the opportunity to open up a new location. I have a question regarding this important move for me.


What are the biggest challenges you face in managing a car dealership?


I would love to read your input.

Thank you!

Since the fall of FTX, Crypto "bros" appear to be offloading their luxury vehicles (lots of Mercedes-Benz G's.)

An uptick in like-new models of sought-after luxury cars have hit resale sites such as AutoTrader in recent weeks.

"Exotic car market is getting decimated right now,” CarDealershipGuy, the anonymous CEO of a luxury car dealership who pens an eponymous newsletter, tweeted on Nov. 22, noting that a 2021 Mercedes G-Wagon with just 3,378 miles sold for $187,000 at auction. “That’s nearly an $80,000 (or 30%) drop in under 12 months,” he wrote."

"It’s clear that in the last couple of months the decline in prices for exotic vehicles has accelerated and that correlates very, very well with the meltdown in the crypto markets where we know that some of the biggest customers of exotic vehicles were crypto millionaires,” CarDealershipGuy said."

Login to view embedded media View: https://twitter.com/BriannaWu/status/1592953236193153025?s=20&t=-cKG158_jkAdoRUlxb3tNQ


Login to view embedded media View: https://twitter.com/marshal/status/1592701932925489153?s=20&t=k4y9Uq5s9gQsnPt4VNR_ug


Manheim found for the first half of November, seasonally adjusted values of luxury SUVs were down 12.1% year-over-year.

Full article

We just had a great discussion on URL / Domain extensions on todays RefreshFriday. I was worried this was going to be quite a boring broadcast but instead it was the OPPOSITE! Check out the recording here - https://forum.dealerrefresh.com/threads/urls-why-should-you-care-and-how-to-launch-dealer.6862/

What’s in a URL?
Such a simple thing we all take for granted online is such a powerful thing that we can get burned for not understanding them.

1.) What are some of the problems with today’s car dealer URLs?
2.) How can a quality URL help maximize your advertising cost?
3.) What are some of the Best URLs .Dealer will have available?
4.) What is your Pioneer Program?
5.) How does the Registry/Registrar relationship work?

• Do dealerships that already have a .com need a .dealer?
• Explain the .dealer launch process
• Explain .dealer pricing
• How do .dealer domains impact SEO or traffic?

PLUS several questions from our viewers get answered..


Last you heard from Andy MacLeay he was repping Dealer dot com and that automatically gives him some street' cred on talking about online things, but you may not know Shayan. He helped bring us .inc, .xyz, and 9 other domain endings in more than 230 countries. So yeah, he might also know a thing or two about it.

Andy is leading the charge on .dealer, so be ready to take advantage of that one. But before you do so, watch the RefreshFriday webcast(posted below) and then load Andy and Shayan up with any question and comments you may have!!

Login to view embedded media

Introduction​

Launching a new business is exhilarating, but navigating the competitive market requires more than just a great product or service. Successful branding is the key to standing out and establishing a strong presence. In this comprehensive guide, we'll delve into the intricacies of branding for new businesses, providing actionable insights and expert advice to set you on the path to success.

​

Branding is not just a logo or a catchy slogan; it's the soul of your business. Effective branding conveys your values, connects with your audience, and leaves a lasting impression. Let's explore the crucial aspects of branding your new venture.

Crafting a Unique Brand Identity​

Your brand identity is the face of your business. Dive into the process of creating a distinctive brand persona that resonates with your target audience. From choosing the right color palette to designing a memorable logo, every detail matters.

The Importance of Consistency in Branding​

Consistency is the cornerstone of successful branding. Explore how maintaining a uniform brand voice, imagery, and messaging across all platforms fosters trust and recognition. Consistency builds credibility, making your brand memorable and trustworthy.

Utilizing Social Media for Brand Exposure​

In the digital age, social media is a powerful tool for brand exposure. Uncover effective strategies for leveraging platforms like Instagram, Facebook, and Twitter to reach your audience, build a community, and establish your brand's online presence.

Creating Compelling Content to Tell Your Brand Story​

Content is king in the digital realm. Learn how to create engaging content that not only communicates your brand story but also captivates your audience. Discover the art of storytelling and its impact on brand perception.

Building Brand Authority through Thought Leadership​

Positioning yourself as a thought leader in your industry enhances brand authority. Delve into strategies for sharing valuable insights, expertise, and knowledge to establish your brand as a trusted and authoritative voice in the market.

Effective Branding on a Budget​

Branding doesn't have to break the bank. Explore cost-effective branding strategies tailored for startups and small businesses. From guerrilla marketing to strategic partnerships, discover innovative ways to build a powerful brand on a budget.

The Role of Customer Feedback in Refining Your Brand​

Your customers are your greatest asset. Understand the importance of customer feedback in refining and strengthening your brand. Learn how to actively listen to your audience, address concerns, and incorporate feedback to enhance your brand's appeal.

Navigating Branding Challenges and Pitfalls​

Branding comes with its challenges. Identify common pitfalls and challenges in the branding journey and explore effective solutions. From rebranding strategies to crisis management, be prepared to navigate the complexities of branding.

Harnessing the Power of Influencer Marketing for Brand Growth​

Influencer marketing has emerged as a game-changer. Discover how collaborating with influencers can amplify your brand reach, build credibility, and connect with your target audience authentically.

Measuring Brand Success with Key Performance Indicators (KPIs)​

Metrics matter. Learn about essential KPIs to measure your brand's success. From brand awareness to customer loyalty, understand how to track and analyze data to continually refine and elevate your branding efforts.

Adapting Your Brand to Market Trends​

The business landscape is dynamic, and staying relevant is crucial. Explore strategies for adapting your brand to evolving market trends. From cultural shifts to technological advancements, learn how to keep your brand fresh and appealing.

International Branding Strategies for Global Reach​

Expand your horizons by exploring international branding strategies. Uncover the nuances of cultural sensitivity, localization, and global positioning to ensure your brand resonates with a diverse audience.

Building Emotional Connections with Your Brand​

Emotion is a powerful motivator. Explore the art of building emotional connections with your audience through your brand. Understand the psychology behind brand loyalty and how emotional resonance can turn customers into brand advocates.

Innovative Branding Techniques in the Digital Age​

The digital age opens doors to innovative branding techniques. Dive into augmented reality, virtual experiences, and interactive campaigns that captivate audiences and set your brand apart in the crowded digital space.

The Future of Branding: Emerging Trends and Technologies​

Stay ahead of the curve by exploring the future of branding. From artificial intelligence to immersive experiences, anticipate emerging trends and technologies shaping the future landscape of branding for new businesses.

FAQs About Branding a New Business​

How long does it take for a new brand to establish itself?​

Building a brand takes time and consistency. On average, it can take anywhere from six months to a few years for a new brand to establish a solid presence in the market.

Is branding only about visual elements?​

No, branding encompasses both visual and non-visual elements. While logos and colors are crucial, brand values, messaging, and customer experience also play a significant role in effective branding.

Can small businesses afford professional branding services?​

Yes, there are affordable branding options for small businesses. Many agencies and freelancers offer budget-friendly services tailored to the specific needs of startups and small enterprises.

How important is online presence in branding?​

In the digital era, online presence is paramount. A strong online presence through social media, a well-designed website, and digital marketing enhances brand visibility and credibility.

What role does storytelling play in branding?​

Storytelling is a powerful tool in branding. It humanizes your brand, making it relatable and memorable. A compelling narrative can leave a lasting impression on your audience.

How often should a brand reassess its strategies?​

Brands should regularly reassess their strategies, especially in dynamic markets. A yearly review is a good practice, but more frequent assessments may be necessary in rapidly evolving industries.

Conclusion​

Branding is the heartbeat of your business, pulsating through every interaction with your audience. By implementing the strategies outlined in this guide, you'll not only navigate the intricacies of branding but also pave the way for your new business to thrive. Elevate your brand, captivate your audience, and embark on a journey of sustained success.

We just bought a Wordpress design for our site, but quickly realized trying to publish our inventory is going to be rather difficult. Currently, we have our inventory going through Homenet but we wanted to create a more robust site that looked a little nicer--no offense Homenet

So now we are stumped on what to do. The theme we purchased said it was easily able to update your inventory with "one click" and even their support said you would be able to update it quickly with an XML feed. However, it appears that the XML "feed" is rather a file that you manually have to update each time through the WP back end.

All of our inventory is in a CSV file and had a programmer create us something that transforms that into a XML feed with a URL, sort of like a sitemap but only with our inventory data.

ANY suggestions on what to do?

Thanks in advance