In the past few months we've seen a significant drop in the quality of our Cars.com leads. Our rep approached us with an offer to upgrade our package and I brought up this issue and she did the typical lead provider song and dance. "You probably are selling more from Cars.com than you realize...Maybe you should take your photos from the passenger side angle instead of the driver's side...Your leads are poor because you don't have the super-duper-deluxe package".
The numbers just don't add up. The response rate of our Cars.com leads are extremely poor compared to other lead providers. We do still sell enough to justify keeping our package but I can't justify spending any more money for a poor quality lead. I suspect that Cars.com has changed their call to action to show a higher lead count to their dealers, at the expense of the quality of the lead.
Has anyone else noticed this? Any thoughts on what we can do to better respond to a Cars.com customer vs our other 3rd party leads?
The numbers just don't add up. The response rate of our Cars.com leads are extremely poor compared to other lead providers. We do still sell enough to justify keeping our package but I can't justify spending any more money for a poor quality lead. I suspect that Cars.com has changed their call to action to show a higher lead count to their dealers, at the expense of the quality of the lead.
Has anyone else noticed this? Any thoughts on what we can do to better respond to a Cars.com customer vs our other 3rd party leads?