So, I've spent a lot of time on here in the last 2 years honing my skills as an Internet "Director" (glorifyed salesperson/lot attendant/ resident IT guy.) I've seen a lot of threads about numerous aspects of reporting, and accurate reporting data. The general consensus is that there is no consensus, you just need to try to have good data, and manage it. However, I had a mind blowing conversation with one of my managers today about our "true" closing ratio, and I was wondering what you guys thought of it. He says that when you are tallying up all your leads in your CRM at the end of the month, you must exclude any leads that start with A) a online credit app B) an online trade appraisal, C), a response to any monthly eblasts or D) anyone with a trackable incoming or outgoing phone call in the last ninety days. He then postulated that my closing ratio was probably less than half of my reported figure (a low 9.8%, but its practically a one man show, so hey). Any thoughts? Does anyone out there scrub there lead count down to get a "True" email lead closing ratio?