- Nov 4, 2012
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- Jessica
Update: Edmunds has removed the video. BUT - It's still out there...
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The bigger question is how do we change the public perception of the situation?
You see this in the stores that have adopted one-price. In a one-price store you have to put customer service at the top of your core deliverables. As one-price grows (through the lemmings method) more and more of the industry will grow to be more customer service oriented.
I'm watching the dealers who are seriously (some are just paying lip service) shifting their store/group's focus from sales to service ....these are really interesting.
Alex - How does a one price store work? I've been told that one-price stores eliminate jobs as there is less need of Sales Managers and as many Finance Managers?
What are your thoughts of how it works and how it could work?
Right off the press:
[FONT=&]The following message will be delivered shortly to the media, and you are welcome to share it with your clients and other contacts as needed:[/FONT]
[FONT=&]From Edmunds.com President Seth Berkowitz:[/FONT][FONT=&]
"Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction from our business of helping to make car shopping easier. We are terminating the videos and getting back to working with our dealer partners to improve the car buying process for car shoppers around the country."[/FONT]