Pretty much every Refresher knows how this particular poll is going to go. Anyone who has worked at a dealership with OEM mandates for websites, PPC, social media, or anything else has likely run into a situation where they were forced to use a company, product, or service that they didn't believe was the best. I'm looking for compelling reasons to either abandon or support the current state of affairs. Chime in regardless of where you work today because if trends continue, just about every OEM will adopt some form of mandates in the very near future.
My hope is to find compelling reasons supporting or denouncing the marketing mandates that OEMs lay down. If it's a bad thing, give us examples of how it hurts overall sales. If it's a good thing, try to convince us that it's a benefit for you or your dealership. Once we have a strong batch of reasons and enough votes in the polls, I'd love to send this thread to contacts at the OEMs.
I mentioned in a recent blog post titled "Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)" that I don't believe I nor any individual can have enough of a voice to get anyone's attention. That may be true. However, as a community, DealerRefresh might have enough clout to reach a deaf ear or two and make them hear.
Leave your comments here. Let's have a real discussion. OEM or vendor representatives who are following this thread should chime in as well. Then, vote in the poll above if you haven't already. Thank you for your time. This industry is too amazing to let poor decisions at the top hurt those of us in the trenches.
My hope is to find compelling reasons supporting or denouncing the marketing mandates that OEMs lay down. If it's a bad thing, give us examples of how it hurts overall sales. If it's a good thing, try to convince us that it's a benefit for you or your dealership. Once we have a strong batch of reasons and enough votes in the polls, I'd love to send this thread to contacts at the OEMs.
I mentioned in a recent blog post titled "Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)" that I don't believe I nor any individual can have enough of a voice to get anyone's attention. That may be true. However, as a community, DealerRefresh might have enough clout to reach a deaf ear or two and make them hear.
Leave your comments here. Let's have a real discussion. OEM or vendor representatives who are following this thread should chime in as well. Then, vote in the poll above if you haven't already. Thank you for your time. This industry is too amazing to let poor decisions at the top hurt those of us in the trenches.