Sure, and that was really my plan, just do some of the inventory --- obviously, if I have 10 program impalas, I can't create an add for each of them...
Nick,
Idea: Validate your VDP thesis:
"what performs better, a PPC ad to a VDP or to a SRP?"
Pick a few cars and run a few tests. IMO, I'd make 2 test buckets.
#1. Program Cars (or what ever you have a lot of)
#2. Scarce Cars (anything high end where you have 2 or more in stock)
Ad content:
VDP ads speak about why that car is special (color, price, miles, pkg, rare, etc)
SRP ads talk about selection and price "6 in stock, starting at $_____"
What to measure:
- Bounce (higher is bad)
- %New Visits (higher is good)
- Time On Site (higher is good)
- # Pgs viewed (higher is good)
- Return rate (higher is good)
Next, compare your ad buckets against each other (i.e. VDP vs SRP on the program cars, then VDP vs SRP on the scare cars). Lastly, as a reference, I'd compare these 2 buckets vs your other PPC ads (did you find some gold???).
We'd all like to see what you discover!
HTH
Joe