Not 100% sure it would go in this forum, however, since I'm coming at this from a marketing perspective, I felt it was close enough.
Looking at adding some sort of "exchange" policy. We sell only used cars and are independent dealer.
a 3-day / 150 mile exchange policy that allows the customer to bring the car back assuming they didn't destroy it, etc.
What I'm really looking for is to see how often these exchanges happen at your dealership and if having that policy and actively advertising it, has garnered sales.
Obviously once they are committed to the vehicle, even if they were hesitant they either stick with the original choice or switch to something similar, but you've sold them a vehicle and made some money.
If you had the choice to keep or eliminate this policy at your store what would you do?
Looking at adding some sort of "exchange" policy. We sell only used cars and are independent dealer.
a 3-day / 150 mile exchange policy that allows the customer to bring the car back assuming they didn't destroy it, etc.
What I'm really looking for is to see how often these exchanges happen at your dealership and if having that policy and actively advertising it, has garnered sales.
Obviously once they are committed to the vehicle, even if they were hesitant they either stick with the original choice or switch to something similar, but you've sold them a vehicle and made some money.
If you had the choice to keep or eliminate this policy at your store what would you do?