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  1. ryan.leslie

    Looking to interview car dealers/salespeople active anytime during the 1950s-70s

    It's been a couple of years now... that article should be close to finished. ;) Good catch @Carsten. They got me this time. I didn't even look at the dates.
  2. ryan.leslie

    Looking to interview car dealers/salespeople active anytime during the 1950s-70s

    Will you post your article here when you finish it @HarryEvans? I'd like to read it. Unrelated, but can you imagine the articles AI will write in 2065 about selling through COVID? ;)
  3. ryan.leslie

    Active SRP/VDP CTA vs the usual?

    BAD IDEAS: "When can you come in?" "Your presence is your leverage!"
  4. ryan.leslie

    You move 16 tons, what do you get?

    According to the NADA '23 stats that were released recently, one of the reasons in today's market is affordability. Our data is in full agreement. Not a pitch, just an explanation, we see this happening in live site data while tracking individual user. Consumers want the biggest, best-equipped...
  5. ryan.leslie

    NEW STRATEGY NEW DEALERSHIP MAKE $5 MILLION PROFIT

    Anybody seen @Rick Buffkin? Nobody mans the Spam Cannon quite like Rick. ;)
  7. ryan.leslie

    #RefreshFriday Break down Walled Gardens & Data Silos in the car business | Ryan and David of FourEyes

    On behalf of the team, just a quick note of thanks for the kind words @BillKVMotorCo. If there is anything at all that I can do for you, just reach out. PS. If you've driven by Truman's football field in late July and heard a Marching Band, I might know a little something about that ;)
  8. ryan.leslie

    2023 average pay was $200K - 50 hour workweek

    Sounds like me and all of these dealers who want me to buy them drinks at NADA need to have a little chat. ;)
  9. ryan.leslie

    PR & News NADA 2024 - Roll Call

    I LOVE that you fired up the Roll Call JD. First NADA is a sight to see. Wear some comfortable shoes and be judicious about what you load up in that backpack to carry all day. I'll be in or near the Foureyes booth in the West Hall. Booth number is 5000w. We have a bar in the afternoon. Ask...
  10. ryan.leslie

    Sometimes We Overthink Social Media

    Maybe you should try posting RefreshFriday guests saying dumb things? I know a guy... ;)
  11. ryan.leslie

    How much do you spend on marketing for 3rd party market places?

    Hey @Carsten - Let me start by saying that I don't want to be a discouragement to you AT ALL, but I gotta ask. The guys above nailed it. I've worked for Cars, CarStory, and Vroom in my time in auto. All featured a "listings marketplace" in some form. They devoted tons of resources and even...
  13. ryan.leslie

    OEM Virtual Showrooms - Do We Like It?

    @Carboi408 - I'll echo Jon. Not personal at all. Please don't let my post steer you off of the forums. We mess around here quite a bit, but it is good-natured. I did try to search for "Sam Zom" but I wasn't able to find any dealerships by that name. There is an advanced degree in SEO/SEM...
  14. ryan.leslie

    OEM Virtual Showrooms - Do We Like It?

    Hey @jon.berna, Remember that ingeniously devious idea you had in the thread on Test Leads a few days ago? ...something about burying a competing dealer in automated lead forms... Now, I'd NEVER suggest that anyone do this, but... Hypothetically, could you do the same thing to a vendor's...
  15. ryan.leslie

    Automotive Industry Benchmarks and where to find them

    Hey @Rick Buffkin and @Alex Snyder - Hope you and yours had a terrific Thanksgiving! I have data that I can add to the conversation from Foureyes. This is more along the lines of "what happens once that ad converts." We've been publishing a benchmark report for 5 years now. It is cool to see...
  16. ryan.leslie

    Internet Close Percentage Math - Two Formulas?

    I was waiting for @alex to answer so that I could agree with him ;). That is usually a safe bet. I agree with you @Rob, I am in the "retroactive changes into eternity is insanity" camp. That said, I do think that different use cases call for different reports. My vendor brain likes vendor...
  17. ryan.leslie

    Internet Close Percentage Math - Two Formulas?

    Hey Dan - hope you are doing well! Foureyes tracks it both ways too. I reached out to my Solutions Engineer for color. Here is his response: Different calculations have different purposes. They shine a light in different directions if you will. - "Sold from leads" or what I call "raw close...
  19. ryan.leslie

    PR & News Pasch's AWA Awards Canceled for 2024

    They offered a service to vendors to solicit reviews from dealers. That never sat well with me.
  20. ryan.leslie

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    Hey, want to fly across the country so we can hang out? ;)
  21. ryan.leslie

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    I have a Dealer Pass up for grabs if any of you are local to Vegas or plan to be in the area next week. You do need to work at a dealership. The pass will come with a VIP invite to hang out with me at the Rhumbar for drinks on the 17th courtesy of Foureyes and Outsell. Hey, you don't HAVE to...
  22. ryan.leslie

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    Well Craig, your online presence is your leverage. ;)
  23. ryan.leslie

    PR & News Roll Call for TWO upcoming Events - Digital Dealer Fall '23 and ASOTU CON

    I predict that the next 20 emails in your inbox will have the subject line "Hey Ryan, can I get 3 minutes of your time?"
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