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  1. Marc McGurren

    Looking for feedback on various CRM products

    BillH - there are some great CRM's out there. PCG has done a ton of research on many of them and if you want a non-biased in depth look into Vinsolutions, DealerSocket, Eleads, and Dealer.com you can buy our AWA Awards book here http://apple.co/1Cl0JRK. Those are some of my favorite out there...
  2. Marc McGurren

    Any help with Best Practices for creating a BDC?

    Tony, thanks for asking the community. As you will find, there are quite a few opinions on how to best setup your BDC, but to answer your questions, I guess we would need to understand how you are differentiating between a Call Center vs Development Center and what roles each plays? I have a...
  3. Marc McGurren

    Hilarious used car comments - article featured in Jalopnik!

    All types of awesome!
  4. Marc McGurren

    Zag question

    Jesse - when the customer buys the exact vehicle we quoted them - yes. But as you and I both know - most times the customer ends up changing vehicles. I will honor anything I put out there and many times customers do buy exactly what ZAG has quoted them. What does erk me about ZAG is that the...
  5. Marc McGurren

    Zag question

    We are a full line GM dealership and pricing is all dependent on where the market is and the availability of that particular vehicle. Our bread and butter cars we get very aggressive for volume. But we are typically "green" in all vehicles. It does give us an idea on what else the market is...
  6. Marc McGurren

    Zag question

    Jesse - we are CRAZY competitive with our pricing with Zag. You basically have to be to make it worth your time. We had a great month in April with Zag. We had 108 total leads and sold 8. Averaged over $900/front (with hold back) and $1150/back for a total gross of $2050/unit on average...
  7. Marc McGurren

    Google Jumble (Help please)

    Joe - thanks for the road map! HA! Was a bit tough - but it all was clear as mud when I was tracing it through! We have been in business 40 years and have changed names a couple times (basically just GM OEM stuff, Oldsmobile, Pontiac, Parts, etc, etc, etc) - but every now and then I catch...
  8. Marc McGurren

    What do you think of this?

    slim shady for sure!!! I hate what some dealers do...absolutely a black eye...
  9. Marc McGurren

    Google Jumble (Help please)

    Emily - welcome to the Google Jumble Jam! I have a similar situation (7 stores with 9 locations). Talk about an absolute pain! My reviews have been jumbled, deleted, moved, and back again. What I have found is that one of Google's highest priorities when looking at places and locations is...
  10. Marc McGurren

    What does your PRICING have to do with your REVIEWS?

    I will agree with Uncle Joe as well and add on - people expect it. I am amazed at how some dealerships can treat customers yet they still sell the amount of vehicles they do. I think that is why when you treat a customer with dignity and respect - they are MORE than happy to leave a glowing...
  11. Marc McGurren

    What does your PRICING have to do with your REVIEWS?

    I will actually disagree with both you and Alex to some degree in that review sites aren't uber relevant today. I will agree with Alex in that they will play a major factor in tomorrow's game. I take a major stance in making sure all of our reviews are legit, not tainted, and no spiffs to...
  12. Marc McGurren

    Introducing the NEW (refreshed) DealerRefresh Dealer Forums

    :) - Very nice!
  13. Marc McGurren

    Introducing the NEW (refreshed) DealerRefresh Dealer Forums

    Overall I am digging it. A personal pet peeve - i have Automotive Internet Sales, Marketing and Training Tools :: DealerRefresh as my favorite as I always like to read the blogs on the main page. I then click the forums and pops up a new window. Would be nice to keep it in the same window...
  14. Marc McGurren

    Used Car Process for Auto Group Advice Needed

    Thank you all for the feedback. I actually spoke with Jeremy and his suggestion was to have a porter to a quick wash and vaccum and then have the porter take 7-10 pics - then send it through service - then to detail - then to lot. That keeps it from getting dirty in service while getting...
  15. Marc McGurren

    Newbie: Website Providers

    Chris - Hello again! You will have more options to choose from in website providers than CRM/ILM providers and this can be pretty tricky. We are seeing a consolidation and partnerships between CRM and Website providers. I for one use eCarlist for all my sites and have been with them for...
  16. Marc McGurren

    Newbie: Best CRM/ILM to work with Ford Brand

    Chris, Marc McGurren here! Welcome to DR! The best advice I have ever heard about a CRM is from Brian Benstock. His words were that the best CRM is the one you use. With that said - there are a ton of options out there and get your head spinning. I have been with VinSolutions for about a...
  17. Marc McGurren

    Used Car Process for Auto Group Advice Needed

    Jeremy - thanks for any and all feedback you can provide me with. Inventory management is eCarlist. We are currently using Dealer Specialties to do our used car pics - but will be taking them in house here in about 1-2 weeks. My DMS will feed all of my used car inventory (both wholesale...
  18. Marc McGurren

    Used Car Process for Auto Group Advice Needed

    Afternoon DR! Hope the month is finishing strong. I am need of some help and advice. We are in the process of taking our used car photography “in house.†With that said I have some not so normal obstacles to overcome. Here’s the Cliff’s notes version of how we are set up: - We...
  19. Marc McGurren

    Crazy Funny Vehicle Presentation

    This guy won a contest with KBB. Crazy creative!!!
  20. Marc McGurren

    Stealing content is a no-no, I thought...

    Here ya go sir... Suzuki of Wichita Pick Your Own Salesperson or Pick Your Own Sales Manager. Great concept....
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