analytics

  1. A Kappler

    Shift Digital Analytics vs GA4

    Ever hear of Shift Digital? Only kidding.. I have posed this question to both our Shift rep and OEM rep. "Why is there such a deviation in visits between Shift and GA4"? Neither of them can give me an answer but they insist on using the Shift numbers. For instance, Shift digital analytics...
  2. Jeff Kershner

    #RefreshFriday Converting to Google Analytics 4 | George Nenni - Generations Digital

    View: https://youtu.be/FNObtk1Pr6I Google moves the cheese again. George Nenni is here to help! Have you figured out the new Google Analytics yet? GA4. Did you know Google is going to stop collecting analytics data using the tool we all have come to know after July 2023? Yeah, you can...
  3. karin.abdelmalak

    Google Analytics Alternatives

    Does anyone have any recommendations for analytics platforms? We're currently using Google Analytics and we're searching for another option that requires less code installation and will save time by clearly laying out custom behavior flows and campaign data.
  4. Kenneth J Fresno

    Consulting at a super high volume Indy...

    Since the start of the month I’ve been BDC consulting at a monster of an Indy. They’ve been in business for 12 years and use a “Wholesale to the public” business model. 1 nonnegotiable price. They sell a lot of Lemon/Buy-Backs which means their listings will consistently be in the top 10 when...
  5. James Grace

    PR & News How Good is Your Dealership's Digital Marketing?

    It's my first post here on DealerRefresh since starting Wizely, so have mercy! (Is this the right spot for it?!) Wizely is launching a new Automotive Analytics Assessment tool that evaluates your dealership's digital marketing across 15-20 dimensions, assigns and grade, and gives you specific...
  6. GerryFoster

    Web visits to web generated lead conversion rates for benchmarks

    Hey Y'all, I'm preparing some reports to run out of data studio and would like to be able to provide some frame of reference to the decision makers who will be seeing these reports. Do any of you know where I might find any content or hard numbers that talk about web to lead conversion rates...
  7. nminh.hoang1023

    Reporting Template for Adwords, Facebook, Twitter & Bing Data

    Hi everyone, Continuing my previous post about Google Data Studio template for Facebook Ads, we've just developed another template for mixed paid channels, including AdWords, Facebook, Twitter and Bing data. The template and instructions can be found on our blog...
  8. nminh.hoang1023

    Using Google Data Studio for PPC Reporting?

    Hello everyone, To continue Alex's discussion about Google Data Studio, and his SEO template for Search Console, I wanted to share our Data Studio template as well :) In addition to SEO, Analytics, Google Data Studio is also a great tool for PPC reporting, especially it is now free for...
  9. Jeff Kershner

    What are the TOP CRM Reports are you looking at each day?

    I don't care what CRM you're using... what are the most important reports that you MUST review each day? The GO TO reports you MUST review each morning in order to track your team's performance - on "internet" leads. And not so much "marketing reports", unless it corresponds to tracking a...
  10. ed.brooks

    Your CRM is the BEST Marketing Decision Driver, Right?

    I read two fantastic, ground-breaking, eye-opening posts this week -- The first was from Brian Pasch on LinkedIn -- "Stop Guessing And Don't Trust Your CRM" And the second was from Darren Haygood on the Transparency.ai blog -- "NOW HIRING – Hoverboard Department Manager" Both address a...
  11. Jeff Kershner

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Cars.com threw this infographic out there several days ago around Adwords – who doesn’t like an informative info graphic from time to time? Here are a few of the key highlights: 1/3 of Dealers plan to change their AdWords agency within the next year – that’s quite significant. Only 50% of...
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