closing ratio

  1. Dan Sayer

    U.S. Key Performance Indicators for Variable Operations - NCM Associates

    Here you go! Sharing NCM's ECommerce KPI's for combined vehicle departments (New and Used) performance of Internet and Phone. Looks like some of the phone KPI's lowered, other than the visit close rate for phone went up? Thoughts on these numbers and what your store is seeing? I hold our stores...
  2. Heather O

    BDC Closing Ratio

    I have a very unique set up for the BDC. Our BDC consists of literally just me. We are a small stand alone Lincoln store. I currently get 0 fresh leads. I am not allowed to reach out until the sales person has dropped the ball within a day or two and it's not an actively working deal. For...
  3. Dan Sayer

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    If there was ever a question that invited a landslide of caveats in my 18 years in this industry it would have to be "What is your close rate?". Lead source mix, Lead type (New or Used) mix, Sold in Timeframe vs From Leads, and what your store counts as a Bad lead all contribute to a wide range...
  4. Jeff Kershner

    What are the TOP CRM Reports are you looking at each day?

    I don't care what CRM you're using... what are the most important reports that you MUST review each day? The GO TO reports you MUST review each morning in order to track your team's performance - on "internet" leads. And not so much "marketing reports", unless it corresponds to tracking a...
  5. JenniferSuzuki

    Change the direction of your sales calls and set more appointments now!

    Most sales calls all sound similarly…”Thank you for calling ABC Motors, this is Jennifer, how can I help you?” You already know why the prospect is calling you…they want only two pieces of information from you. Availability and Price. So why did you give up control of the call right away...
  6. Colby Joyner

    Help How do I engage with customers when I cant get ahold of them!

    OK, Backstory - I work at a Chevrolet dealership and I am the Internet Director. I am currently trying to revamp the "dept". Before I started we had a round robin through all sales staff. After I was promoted we went to a straight Internet Dept with 4 salespeople. We get on avg 800 leads per...
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