market research

  1. jakehughes

    2023 Voice of the Customer Report from Widewail

    Hey all, Widewail analyzed 800,000 automotive Google reviews from the Widewail Automotive Reputation Index to isolate what actually compels dealership customers to leave a good or bad review. Then, we distilled our findings into a report – filled with advice on maximizing positive reviews and...
  2. jakehughes

    REV #002: Regional Rating Benchmarks, Import vs. Domestic OEMs, Response Rate Impact

    Welcome the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. All data is sourced from the Widewail Automotive Reputation Index (unless...