- Feb 17, 2021
- 96
- 75
- Awards
- 4
- First Name
- Jake
Hey all,
Widewail analyzed 800,000 automotive Google reviews from the Widewail Automotive Reputation Index to isolate what actually compels dealership customers to leave a good or bad review.
Then, we distilled our findings into a report – filled with advice on maximizing positive reviews and minimizing negatives – any GM, dealership digital manager or local business marketer can follow to build a successful reputation and business strategy in 2024.
We’re calling it the 2023 Voice of the Customer Report.
It’s packed with insights:
Jake
https://www.widewail.com/2023-voice-of-the-customer-report
Widewail analyzed 800,000 automotive Google reviews from the Widewail Automotive Reputation Index to isolate what actually compels dealership customers to leave a good or bad review.
Then, we distilled our findings into a report – filled with advice on maximizing positive reviews and minimizing negatives – any GM, dealership digital manager or local business marketer can follow to build a successful reputation and business strategy in 2024.
We’re calling it the 2023 Voice of the Customer Report.
It’s packed with insights:
- The primary driver of positive reviews IS NOT the primary driver of negative reviews. See what is on page 10.
- Focusing on this simple detail in your service department will eliminate the topic mentioned in 37% of negative reviews. Go to page 21.
- Monitor 5 key topics for spikes to maximize positive reviews. Go to page 12.
- Investments in these 3 popular programs will only influence 5% of positive reviews. Go to page 22.
- Traditional dealerships, dealer-sold EVs and DTC EVs have vastly different customer negativity. Go to EV Sentiment Trends on page 30.
- The elite top 29% of dealers generate over this many monthly reviews. Go to benchmarks on page 8.
Jake
https://www.widewail.com/2023-voice-of-the-customer-report