Here is a link to the article. Here are some of the results from the article
What is the biggest sales objection you are currently hearing from customers?”
“What are the biggest challenges for your Internet marketing departments?”
It seems that staff issues continue to be a major concern for Internet Sales Managers, as outlined by a study conducted by Kain & Stauning earlier this year.
The comment of high staff turnover at 11% is what jumps at me the most. Even though at my dealership I am lucky enough to have a very experienced sales team and very little turn over, it's probably a little higher in most dealerships.
Do sales people not get that the internet is extremely important ?
Is farming out your leads to salespeople really the best plan ?
Does a good auto responder qualify as quick "response" time ?
So what do you think about the survey ? Any comments ?
What is the biggest sales objection you are currently hearing from customers?”
- Didn’t have desired model available: 25%
- Can’t afford a new vehicle: 14%
- Can’t get financing: 20%
- Consumer confidence with current political situation: 22%
- Not getting the price they want from dealership: 10%
“What are the biggest challenges for your Internet marketing departments?”
- Keeping up with lead volume: 31%
- Quality of staff: 28%
- Staff’s failure to adhere to written processes: 23%
- Lack of management buy-in: 21%
- Lack of staff accountability: 15%
- Lack of staff training: 15%
It seems that staff issues continue to be a major concern for Internet Sales Managers, as outlined by a study conducted by Kain & Stauning earlier this year.
The comment of high staff turnover at 11% is what jumps at me the most. Even though at my dealership I am lucky enough to have a very experienced sales team and very little turn over, it's probably a little higher in most dealerships.
Do sales people not get that the internet is extremely important ?
Is farming out your leads to salespeople really the best plan ?
Does a good auto responder qualify as quick "response" time ?
So what do you think about the survey ? Any comments ?