Are you using Google's new Gmail Sponsored Promotions?

[dvMail]

I know Gmail Sponsored Promotions is at the tail end of beta testing with specific agencies but I wanted to see if anyone on this forum has been able to use it and if so, what best practices have you found.

Last week I started to roll this product out to my automotive clients after a lot of testing in the eCommerce environment.

So to those who have been able to test this on your automotive clients:

Have you found in-market (ie Google "knows" they are car shopping) targeting to be effective for automotive sales? Are you using it for conquest?

In your creative, are you featuring every car from your brand or just one?

Are you using it for re-marketing?

 

[craigh]

Haven't played with it yet. Also have never clicked an ad in my gmail.
Looking forward to seeing how these numbers play out though.. they have an incredible amount of data at their fingertips, so it will be great to see how they implement it.

 

[JessicaRuth]

I've never clicked on ad either.... Has anyone?

@1to1News what do you think?

 

[malinda.terreri]

Hi,
I'm afraid I can't offer any insight either. We don't offer banner advertising as a service and I've never clicked on one.

 

[dvMail]

I doubt marketers, outside of general curiosity, click any ads..anywhere. We kinda see the matrix code behind it.

While I can't revel any stats as its still in beta, I am seeing promise.

I like how you can target inmarket based on a users search history and data pulled from the last 300+ emails they received.

For example: If I am running a campaign for one of my Subaru clients, we can target people who are actively receiving quotes from dealers in their inbox. Because of this new product and some critical thinking of keywords, I can identify a prospect that received an autoresponder email a competing dealer or car listing aggregator(cars.com/autotrader etc) and start showing the prospect offers in their inbox the same moment they are viewing the competitors quotes.

 

[JessicaRuth]

That's just scaaaaaary how much you can do and see.

 

[craigh]

That's just scaaaaaary how much you can do and see.

How much you can do, not how much you can see.
There's a firm wall there as to what you can see about the customers you are targeting.

It's still scary what you can do, but they're very careful about implementations.

 

[JessicaRuth]

How much you can do, not how much you can see.
There's a firm wall there as to what you can see about the customers you are targeting.

It's still scary what you can do, but they're very careful about implementations.

Encouraging - but, yes...still scary.

 

[dvMail]

You wanna talk scary? I know when the customer you sold a car too 3+ years ago is looking to buy another one from you or your competitor the instant they walk on the lot(off topic because this is not a google product).

 

[craigh]

In the states, data scares the hell out of me.
DealerX (and many other companies) calls American Express and says, "Have you seen this cookie on any of your sites? Slide us over a profile of this customer"

Now they know loads of info about you and you gave them no information when you visited their site.