Auto Comply update to Cookie Consent

[Questioningitall]

For those who are using Auto Comply, what are your thoughts of blocking all cookies (GTM/GA4, Google Ads conversion pixel, facebook pixel, etc.) unless a website visitor to a dealership website explicitly Accept Cookies in the banner? Believe this might have big negative impact to traffic and it starts quickly on Monday.

 

[Dave Lemmon]

For those who are using Auto Comply, what are your thoughts of blocking all cookies (GTM/GA4, Google Ads conversion pixel, facebook pixel, etc.) unless a website visitor to a dealership website explicitly Accept Cookies in the banner? Believe this might have big negative impact to traffic and it starts quickly on Monday.

I had some pretty strong opinions on it and shared to LinkedIn. Result was, had a call with their CEO today and they will NOT be implementing this as planned. They will block it for someone who opts out (which is fine), but not by default.

Very good news.

 

[Carsten]

Cookies have a place to do things on a programmatic level but why is everyone so happy to give away their user data for free to google and facebook?

 

[DrewAment]

As noted -- Just in the last couple days, ComplyAuto has pulled back on some of their changes and verbiage.

Honestly - we need to get congress to pass a NATIONAL LAW that preempts all state laws. American Data Privacy and Protection Act (ADDPA) was close == but it took the wrong approach. Imposing heavier regulations in some states, duplicating enforcement between state and federal agencies, and exposing small businesses to lawsuits and fines. And, California (the single hold out) wanted a no-preempt clause, meaning any state could write harsher laws that would trump the national laws, which would allow the lawsuit like the one in New Jersey. So, what was the point of a national law? << We need to try and get NADA involved, or this is going to a C.A.R.S. problem all over again where we are reacting instead of trying to drive policy.

FYI -- Docusign is also getting sued under the same law -- DocuSign accused of violating California privacy act

We are only going to see more of these, like this law firm has an advertisement that takes you to Exceptions to the California Invasion of Privacy Act

We are getting to the point where our websites will require a terms of service review and consent that is 500 pages long (multiple states and laws) before the consumer is even able to view content.

 

[Carsten]

Think of the trees that those 500 pages will cause to be cut down!

 

[Ryan Everson]

No consent popup:
❌ Autotrader
❌ CarGurus
❌ Edmunds
❌ TrueCar
❌ Asbury
❌ Group1
❌ Driveway
❌ Carvana
❌ Chase
❌ Wells Fargo
❌ CapitalOne
❌ Target
❌ Walmart

Has consent popup:
✅ ComplyAuto clients

 

[BillKVMotorCo]

No consent popup:
❌ Autotrader
❌ CarGurus
❌ Edmunds
❌ TrueCar
❌ Asbury
❌ Group1
❌ Driveway
❌ Carvana
❌ Chase
❌ Wells Fargo
❌ CapitalOne
❌ Target
❌ Walmart

Has consent popup:
✅ ComplyAuto clients

So annoying. - ComplyAuto client.