- Nov 30, 2009
- 96
- 1
- First Name
- Marc
Hello all.
I need some advice/input from you guys. Right now Autotrader is taking up 1/3 of my entire e-commerce budget for my entire autogroup. Autotrader is great and we do sell cars with them but what I can track 100% - my cost per sale is $800-900.
I understand that Autotrader has a great brand and many customers shop Autotrader and end up coming in based on seeing the car on AT and never submit a lead or call the store.
With that said, I know they have a greater impact than the sales I am recording - but it is hard for me to justify what I am paying. Even if I attribute double my current sales to Autotrader - my cost per sale is still $400-500.
What are your guys experience with Autotrader? Worth the money???
I need some advice/input from you guys. Right now Autotrader is taking up 1/3 of my entire e-commerce budget for my entire autogroup. Autotrader is great and we do sell cars with them but what I can track 100% - my cost per sale is $800-900.
I understand that Autotrader has a great brand and many customers shop Autotrader and end up coming in based on seeing the car on AT and never submit a lead or call the store.
With that said, I know they have a greater impact than the sales I am recording - but it is hard for me to justify what I am paying. Even if I attribute double my current sales to Autotrader - my cost per sale is still $400-500.
What are your guys experience with Autotrader? Worth the money???