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Branding Your Photo's with an Overlay

http://www.watermarkfactory.com

MIght be what you are looking for. I tried it...pretty easy, And yes, alot easier that PhotoShop! :)

MIght also want to send a support request to Dealer.com (your site host). The software needed to do it "automagicly" at the server level is REALLY SIMPLE, and could be set to auto apply to all your vehicle photos. Of course, you loose control and quality checking, but it would be a huge timesaver.
 
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Blake, I wrote a post over on DealerRefresh way back in the day about this.

Spice up your Vehicle Inventory Photos

I always use the Faststone Photo Resizer for my overlays. It's a quick and simple program and it allows your to batch overlay your photos. It's free too (for personal use).

Another alternative would be Picasa . It too has an overlay feature but not very robust.

I recommend overlaying a CarFax 1 Owner logo or a "Spotlight Special" inside of a red starbust graphic on all my AutoTrader Spotlights. It really made the ad stand out from the crowd.