@Chris Cachor , we've had similar discussions about chat and
when does it become too much to where it's annoying BUT the discussions have revolved around the desktop view, not so much the MOBILE view of a dealer's website.
We need to be even MORE cautious with chat widgets when it comes to our mobile websites. The consumers patients are thinner when browsing mobile and when having to deal with pop-ups, chat widgets, small links/buttons, follow along widgets, basically anything that gets in your way is going to cause most shoppers to bounce.
I would encourage EVERY dealer to visit their mobile website and browse every page just as a consumer would. If something is getting in your way and preventing you from having a seamless experience, then you need to get with your website or widget provider and come up with a solution.
I would advise against ANY chat that pops up, slides down or across the page widget that gets in your way. If the widget provider doesn't have a mobile solution, then remove it from your mobile website immediately. This also applies for Text Us widgets or any widget that places a small button that follows you around from page to page. If you are going to have these on your mobile site, then be sure it's not getting in the way of a good experience.
I just took my own advice on this a few weeks ago. I've been back and forth, testing our chat on mobile. We have a solid solution but it's not really converting and if it's not converting then why have it one there until we can come up with a better solution.
I took my own advice
again and just now took notice to something I hadn't before. The CarCode Text Us button that follows you around from page to page covers up the right arrow to view the next vehicle image. Granted, if you touch anywhere on the right side of the image/screen, it will load the next image. I only knew that because I knew there was an arrow there and I wanted to see what would happen when I even click within the vicinity.
BUT what about the average consumer? I highly doubt they would figure it out so quick it at all.
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During my review, I also found that our "Watch Video" button isn't prompting the video to play. It also seems as if something is preventing CarStory to load on the mobile VDP while causing some issues with the taps, making for a not so good experience.
You only have so much available real-estate on your mobile sites - make every bit of it count. That doesn't mean clutter it the crap up with a bunch of widgets thinking you're going to increase conversation on your mobile site. Instead it's going to result in the opposite and your mobile page views, mobile bounce and shopping experience if going to suffer so bad you may as well not have a mobile version of your website.
I recommend removing anything from your mobile website that's getting in the way, causing slow load times and your mobile site to not render the way it should.
We also know elongated contact us forms are not converting, so why have them? Consider click to call instead.