Looking for some ideas - both sales and service, for target data mining. Things like:
- Service - No service for 6 months, send an email coupon
- Sales - Has equity, send target email with specials for purchase
etc, etc. Any ideas would be great. What has worked and failed? How do you track the results? Do you use an outside company, or do it yourself?
- Service - No service for 6 months, send an email coupon
- Sales - Has equity, send target email with specials for purchase
etc, etc. Any ideas would be great. What has worked and failed? How do you track the results? Do you use an outside company, or do it yourself?