I've been in the business for going on 7 years now starting from a Product Specialist and working up to an Internet Director and covering the Sales Desk.
I've served in the U.S. Army, grown up as a Mechanic, done several different job types and decided the sales side of the Auto Industry is where i will call home. I am passionate about taking care of customers and earning a great living while giving back to the community.
I would like to hear from the DealerRefresh community on your opinion for how to provide a transparent experience while obtaining the most gross possible.
I've seen and heard tactics being used...pricing differently online than you do on the lot, using figures online you wouldn't agree to in person just to get them in... quoting using rebates most don't qualify for then bumping them when they come in. How do you feel about these tactics? Justifiable or do they set you up for future failure?
Go!
I've served in the U.S. Army, grown up as a Mechanic, done several different job types and decided the sales side of the Auto Industry is where i will call home. I am passionate about taking care of customers and earning a great living while giving back to the community.
I would like to hear from the DealerRefresh community on your opinion for how to provide a transparent experience while obtaining the most gross possible.
I've seen and heard tactics being used...pricing differently online than you do on the lot, using figures online you wouldn't agree to in person just to get them in... quoting using rebates most don't qualify for then bumping them when they come in. How do you feel about these tactics? Justifiable or do they set you up for future failure?
Go!