Dataium and AutoTrader's Combined Study

emilymoore · May 30, 2013

I just received a phone call from someone at Dataium requesting that I opt into a combined study they are doing with AutoTrader. (Here is the opt-in info Data Sharing Permission Form ) I didn't realize they were working together to collect data, but it doesn't surprise me. Apparently, the dealers that help supply info will have access to all of their findings/conclusions before they go public...

Have any of you opted in?

VVAuto1 · May 30, 2013

Maybe I missed something but I thought trader stepped back from going public? Regardless hopefully there is some opinions on this as it sounds like good data can come from this.......

ddavis · May 31, 2013

Emily, Dataium did a study for Cars.com. I consider this a must read. It wasn't appreciated by the SEM/PPC folks. I wasn't really surprised that it was ignored on many of the other sites where vendors out number dealership people. Here is a link.

I heard months ago that Dataium might be doing a similar study for AutoTrader.

Kelly Wilson · Jun 3, 2013

We opted-in about 6 months ago but we haven't had any news yet on findings. It's my understanding they started this about a year ago with a small group of dealers and have started rolling it out to more and more dealers.