• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

DealerRefresh Members Need To Vote

Brian Pasch

8 Pounder Veteran
Apr 26, 2009
89
17
First Name
Brian
A survey was created to poll the members of the automotive community on topics pertaining to their membership and participation in online communities.

If you have not taken the survey, take 1 minute to cast your votes. Your opinion matters!

Vote Here: Automotive Community Survey


Communities & Their Writers


Recognizing that each automotive community offers its own benefits, what makes up each community is passionate writers, contributors, and the quality of engagement.

There are so many people in this community as well as others that share ideas and advice without looking for reward. They are passionate about the automotive industry and they have a servant's attitude.

We need more of these members. It is time that you recognize the people and topics that you enjoy the most. It is healthy for our industry to recognize and reward those that serve.

Survey Data

The data from the survey will be presented to the organizers of each automotive community with the idea that they can recognize their online writers as well as direct content to what the larger automotive community wants to read.

For example, from approximately 200 responses to date, members indicated that having more articles on "Measuring the ROI on Digital Marketing Strategies" would be strongly welcomed.

What is discouraging, that with all the dealers in the United States and Canada, how few participate actively online. I looks like less than 25% of car dealers are actively involved in online communities and that needs to change.

In order to improve the quality of engagement and content we need you to vote and then we need you to email the survey link to:


  • Members of your dealership
  • Members of your 20 Group
  • Friends in the industry

The survey is actively being promoted on ADM, DrivingSales, Dealer Elite, ISM and on social media websites. We need to get a large cross-section of automotive professionals that utilize these communities to vote.

Survey Closing Date

The survey data will be summarized on October 12, 2010 so please take a moment to vote today and pass the word. :hello:

The survey is NOT about which community get the most votes. The survey is about how you spend your time online, who you are reading, and your opinion on the quality of content and engagement.

I seek to serve and grow the DealerRefresh community but we need you to vote and speak up.


Vote Here: Automotive Community Survey
 
It doesn't matter what industry your in, Getting visitors to fill out surveys will always fall short of initial expectations. My days building a community in the Financial Industry (stock trading) always had this "high traffic with low participation" issue. We called silent majority "lurkers". Readers that love the community but prefer to read only.

Lurkers are everywhere http://forum.dealerrefresh.com/f43/unique-visior-website-lead-ratio-1250.html