Does this list cover everything?
I'm putting together a presentation for upstairs and I'm deciding on categories.
How's this?
HOW DO YOU BREAKDOWN YOUR COSTS?
I'm putting together a presentation for upstairs and I'm deciding on categories.
How's this?
- Website
- Site tools: Chat, Blackbook, KBB, CarFax, etc.
- PPC: Google, Bing/Yahoo
- Social PPC/CPM: Facebook, Twitter, YouTube
- Other online fees for ads/exposure/expansion: Yelp, BOTW, Yahoo Local, etc.
- Mobile App(s) (Not "Mobile Website" - that's in #1 above.)
- 3rd party leads
- TV
- Radio
- Video-for-web
- Mailers
- Email marketing (if you use something other than your CRM).
- Online services/tools: that help me do the job: seomoz, Raventools, crazed sub-contractors - that kind of stuff.
HOW DO YOU BREAKDOWN YOUR COSTS?
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