Re: GM Rep Management "Required"
Pretty much how the auto industry works, haha.
KICKBACKS!
Pretty much how the auto industry works, haha.
KICKBACKS!
Everything the manufacturer does is by committee. That is the design inspiration behind the camel.Pretty much how the auto industry works, haha.
I have one of our General Manager's stating this is optional and can opt-out and another that says it is 100% required? Can anyone clarify?
Digital Air Strike is hosting daily webinars to explain the different options and answer questions. We invite all of you to join. There are ways to customize with our packages and include DealerRater and other review sites as an option on our surveys. Here is the link to register and our GM site also has a "contact us" form where you can submit questions and requests specific to your stores. Digital Air Strike | Webinars
Digital Air Strike is hosting daily webinars to explain the different options and answer questions. We invite all of you to join. There are ways to customize with our packages and include DealerRater and other review sites as an option on our surveys. Here is the link to register and our GM site also has a "contact us" form where you can submit questions and requests specific to your stores. Digital Air Strike | Webinars
I have one of our General Manager's stating this is optional and can opt-out and another that says it is 100% required? Can anyone clarify?
It is required only if your dealer wants to sign up for SFE - and then 20% of the SFE money is tied directly to the participation in a GM endorsed reputation management solution (being signed up).
I would advise you to "run the math" and see if SFE even makes a good ROI sense with the new requirements. The SFE enrollment fee plus the reputation management fee, and you will now be paying for the SFE facilitator and mystery shopping - of which were both paid for by GM before.
Remember that SFE is an option... and not required. Does it make business sense to YOUR business? And can the ROI make dollars and cents?