- May 1, 2006
- 3,636
- 2,580
- Awards
- 13
- First Name
- Alex
I'm certainly appreciating my Toyota shopping today. I love it when I need to give my name and email address to see the price of a product I want to buy. In fact I'm loving it so much that I'm buying a Ford.
That's what is going through my mind as I'm seeing these new pricing compliance rules and seeing some of them actually in the flesh. I hear Honda has pushed this too and Hyundai is switching to this model soon.
A customer is on a dealership website and has to submit their name and email address in order to view a price less than invoice ....which is every car for the most transparent dealers.
Can someone explain the logic here?
Last edited: