- Jan 31, 2018
- 67
- 57
- First Name
- Dane
Thursday, October 18th
10:05 a.m.
Room Antigua A
This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and marketers need to answer:
The three learning objectives include:
10:05 a.m.
Room Antigua A
This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and marketers need to answer:
- What is the competition doing?
- How can data be used to increase shoppers?
The three learning objectives include:
- Understand what searches consumers use most to find vehicles in their market.
- Learn how to see what people are doing on your site to inform your plan of action.
- Set expectations for how other channels, such as SEM and social, will drive traffic and create conversions.