ActivEngage How to Engage with Digital Natives by COO Carol Marshall

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Jul 12, 2023
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Hello Dealer Refresh family!

Today we're proud to be sharing ActivEngage COO Carol Marshall's latest article that was published by AutoSuccess on communicating with the younger generations, who are also known as "digital natives".

In a world dominated by screens, engaging with the new wave of car shoppers requires a fresh perspective. Carol breaks down some powerful statistics that help bridge the gap and connect authentically with the digital-savvy generation.

Thoughts, anyone? How are you adapting your communication strategies in the age of digital natives? Let's discuss!

Check it out now here on pages 20 - 21 AutoSuccess