Can you please share with us what exactly you learned from this endeavor that you did not already know? While you're at it, I'd also please like to know why you believe a salesperson who is paid on commision should participate in your quest for knowledge while they are on the clock trying to earn a living? Can't you just ask somebody for a copy of their templates? Frankly, I fail to see what else someone can get out of this.
Knowledge is power.
You happen to have a very similar Jeep Wrangler your competitor is selling down the street. A lead comes in on that vehicle. You're pretty certain, through shopping that competitor, that they're not the best at getting back to internet leads (1-2 day response time)...so what do you do? You get yourself or your sales guy on top of this lead ASAP and throw out all the incentives, options, etc. to them. Looks like your chances on that sale just got a whole lot better, and you know it - not just hoping.