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Internet Marketing Manager

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thunder8671

thunder8671

Full Sticker + Prep
Aug 22, 2012
20
2
First Name
Marketing Manager
#1
I am applying for a position at another dealership and am currently trying to negotiate the pay plan. What do you think would be a fair number for me to request. The job description it the following:

The ideal candidate will be skilled in Website Optimization, Mobile Apps, Email Campaigns, Social Media, and Web traffic building. Candidate will work closely with upper level management to increase sales, develop web content, and drive traffic to all dealership departments.

I am qualified in these areas. Please help!! Thank you in advance.
 
#2
Goodness it seems like this topic come up once a week if not more. Many of us have very different views of how we should be paid and what a fair amount is. In My eyes there is way more to a sucessful BDC Manager then the very limited job discription posted below. But if this is all you are doing and dont dealing with customer answering price quote questions or product questions or doing meet and greets plus dealing with an auto trader rep cars. com rep and the rest of the reps or building ROI Reports or setting up or tweaking a schedule on a CRM System then really you only have about enough work each week to work part time hours really you are just a level I it guy

However if you are a sole person running an entire BDC dept and your cell phone is ringing at 10 pm at night on a sunday and you are glued to your cell, ipad and laptop durring the football game or on your day off then I would work out a salary + a % of total gross sales of each month I am sure there are many that will chime in on this and if you search the board you will see that all of us have chimed in on this in the past.
SO YOU NEED TO ASK THESE KEY QUESTIONS TO THE DEALER if the answer is IDK (then guess what they arent ready do jump in to the internet world and they need to go to a few more workshops and learn more about the internet world and they arent fully on board yet)
HOW AND WHAT ARE YOU GOING TO DO TO WORK closely with upper level management to increase sales
A: What is the dealership going to provide and what are you going to do with what they provide you with?
HOW AND WHAT ARE YOU EXPECTED TO DO TO DRIVE TRAFFIC
A: What is the dealership going to provide and what are you going to do with what they provide you with?



Lastly for you to be sucessful in the dealership job discription below are they going to give you everything and all that you need to make it happen You cant make any of the following happen with out them investing into the department! Ive seen this way to often I want you to bring traffic to my website well advertisment isnt free and I cant do it on a 2.00 a month budget EVERY DEPARTMENT WANTS THE TRAFFIC BUT NO ONE SEEMS TO WANT TO UNDERSTAND HOW IT WORKS AND WHAT IT TAKES TO WORK! YOU NEED 150% SUPPORT FROM EVERYONE IN THE DEALERSHIP COMPTROLLER DEALER PRINCIPLE BODY SHOP MANAGER SALES MANAGER AND SO ON AND SO ON! GOTTA SPEND THE MONEY TO MAKE THE MONEY LIKE BILLY FUCCILLO THAT MAN IS ONE SMART SMART BUSINESS MAN NO MATTER HOW ANNOYING HE IS WITH HIS HUGE WHEN YOU HEAR HUGE IN THESE TWO MARKETS THE FIRST THING THAT CLICKS IN YOUR MIND IS BILLY (YES ALL YOU AZ AND NY PEEPS KNOW WHO I AM TALKING ABOUT)

FOR THE REST WHO IS THE USE CAR KING?? LETS SEE WHO GETS THIS RIGHT THIS IS THE SECOND BRIGHTEST MAN IN THE BUSINESS I KNOW

Biggest Key is Dealership Branding how are you arrising about the rest of us what makes your dealership so much different and why should customers want to do business there vs the other place and does the dealership really hold true to what they say Action speaks louder then those words!


thunder8671 said:
Hey guys,



I am applying for a position at another dealership and am currently trying to negotiate the pay plan. What do you think would be a fair number for me to request. The job description it the following:

The ideal candidate will be skilled in Website Optimization, Mobile Apps, Email Campaigns, Social Media, and Web traffic building. Candidate will work closely with upper level management to increase sales, develop web content, and drive traffic to all dealership departments.

I am qualified in these areas. Please help!! Thank you in advance.
Click to expand...
 
#3
The ideal candidate will be skilled in Website Optimization, Mobile Apps, Email Campaigns, Social Media, and Web traffic building
Click to expand...

Solely internet marketing based on this is about 40-50k, but bump it 10K for a major metro area. If you're doing Sales/BDC work in addition to this, I'd say you're looking in the 60-80K range depending on market and experience. I imagine more sales oriented positions will be short on the salary to pay on performance.
 
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#4
Chris Cachor said:
Solely internet marketing based on this is about 40-50k, but bump it 10K for a major metro area. If you're doing Sales/BDC work in addition to this, I'd say you're looking in the 60-80K range depending on market and experience. I imagine more sales oriented positions will be short on the salary to pay on performance.
Click to expand...

Not only that Chris but also that is not a set of skills easy to find all together in one person.
 
#5
If you're running the internet department, managing and training BDC personnel, handling incoming leads, phone calls, building templates and scripts, plus working with customers and are also responsible for lead management and ROI, determining which 3rd party lead providers are valuable and which are not, this is a large task and not easy to juggle. Whew! That was a really long sentence. My 2 cents... 75+
 
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#8
I am the Internet Director. I am immersed in training, lead management, appointment setting, landing, negotiating and closing (I will not allow templates or scripts). We have a Marketing Specialist who does all of the other things described. Such as ROI, Third party providers, web content (including pricing) social media etc. This person does make the salary suggested above......50k to 70k. This person and I work extremely close to each other.

I was asked to take this position 3 months ago with a guarantee of what I was making on the floor. To be re-evaluated in three months.

My 3 months are up. Since taking the department I doubled the #'s the first month and have consecutively sold 10 cars more per month each month since. 150k plus!
 
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