Being fairly new to the BDC side of dealerships, I am really not sure what the accepted "standards" are for lead-to-appointment set ratios.
Specifically, my BDC handles all inbound sales calls where the customer does not ask for a particular salesperson. How many appointments should we be getting for every 10 inbound calls?
We also handle all inbound internet traffic from 4 new car lines (we carry 7 overall, but do not get CDJ leads), as well as autotader/cars.com, edmonds, kbb, etc...plus our own website. Is there a general rule of thumb for leads-to-appointment set ratio? Is it different between websites? Personally, we have much better luck with contact, appointment setting, and selling Honda i-leads as compared to Ford-Mercury i-leads, and GM leads are far behind both.
Any insight is greatly appreciated. Thank you in advance!
Tripdad
Specifically, my BDC handles all inbound sales calls where the customer does not ask for a particular salesperson. How many appointments should we be getting for every 10 inbound calls?
We also handle all inbound internet traffic from 4 new car lines (we carry 7 overall, but do not get CDJ leads), as well as autotader/cars.com, edmonds, kbb, etc...plus our own website. Is there a general rule of thumb for leads-to-appointment set ratio? Is it different between websites? Personally, we have much better luck with contact, appointment setting, and selling Honda i-leads as compared to Ford-Mercury i-leads, and GM leads are far behind both.
Any insight is greatly appreciated. Thank you in advance!
Tripdad