I'm a firm believer that the website is now a core part of any dealership, and it must be perfect. Do you think dealers should have unique websites with great photos, descriptions, etc. Or do you think one-and-done, basic content and avg photos are enough? How much money should a dealer be investing in their website, and what % of their marketing funds should go to it? By websites: I'm talking about: the website, seo, ppc, minisites, plug-ins, add-ons, live chat, everything else you pay for to make visitors into leads online. Let's leave out AT, Cars.com, and paid leads for now..
Curious to see if everyone is equally as focused as I am about the website and online marketing?
Curious to see if everyone is equally as focused as I am about the website and online marketing?