@Jeff Kershner - I am not sure that the 50% engagement rate on new leads is accurate - my recollection is that it is higher, but perhaps @David Marod can clarify for us.
If you can give me 3-4 months, our next gen of our lead monitoring software called TaskTeacher can give you the real answer on this. We'll be able to see lead handling follow-up and the corresponding results from long-term activites on each individual lead in perpetuity, and have the data to support or dismiss the concept of a long-term follow-up focus.@Jeff Kershner - I am not sure that the 50% engagement rate on new leads is accurate - my recollection is that it is higher, but perhaps @David Marod can clarify for us.
If you can give me 3-4 months, our next gen of our lead monitoring software called TaskTeacher can give you the real answer on this. We'll be able to see lead handling follow-up and the corresponding results from long-term activites on each individual lead in perpetuity, and have the data to support or dismiss the concept of a long-term follow-up focus.
@usedcarricky - thanks for the AWESOME image to accompany your comment!!
I also very much appreciate your feedback on this issue - amazing that 90% completely stop after 7 days - astonishing in fact. Are you specifically referring to emails sent from the sales person via the CRM or the complete cessation of all communication including email marketing blasts and/or eNewsletters???
Strategy is not the strong point of most salespeople - as Hunters we are sell what you can see, not see what you can sell...
This thread was started to specifically address Ghost Leads - and in that Life Cycle, the customer has done nothing, essentially, after lead submission. What is your individual experience with these types of leads?