- Apr 16, 2009
- 164
- 32
- Awards
- 5
- First Name
- Blake
With most consumers hitting are website before they come into the dealership, it is impossible to have an internet price and a lot price. The old-timers are fighting hard to keep their gross and have the two different prices but at what cost, there pissing off customers.
So you switch to one price, still problematic. Your printer fights to keep up, printing new widow stickers weekly, thus leaving you with a huge pain in the ass and realistically an unfeasible task (especially when you have 200+ vehicles). Next step, note on widow sticker, “See Salesman for Current Price.†In a world where the consumer wants everything right now, this doesn’t fly.
So what’s the best way, I have no idea. I am open to any suggestions…
So you switch to one price, still problematic. Your printer fights to keep up, printing new widow stickers weekly, thus leaving you with a huge pain in the ass and realistically an unfeasible task (especially when you have 200+ vehicles). Next step, note on widow sticker, “See Salesman for Current Price.†In a world where the consumer wants everything right now, this doesn’t fly.
So what’s the best way, I have no idea. I am open to any suggestions…