Interested in hearing from those of you using LotLinx and how their solution is working for you. Especially comparing it to your SEM campaigns.
Please share your results.
Please share your results.
The cost per VDP for LotLinx is much lower than SEM but much higher in comparison to AutoTrader and Cars.com.
Are you measuring the VDP views from ATC and Cars in their own websites VS LotLinks and SEM where the views are in your site?
So far the number of unique, in-market shoppers are strong and the percent of new visits are close to 99%. On the flip side we've seen only a small percent of Form Submissions; much smaller in comparison to other traffic generated by SEM. The cost per VDP for LotLinx is much lower than SEM but much higher in comparison to AutoTrader and Cars.com.